JORDAN. Airport International Group (AIG) and Extime JCDecaux Airport have inked a deal to redefine the advertising experience at Queen Alia International Airport (QAIA), effective 1 August.
The partners said the deal, signed on 20 May, marks a pivotal step in modernising QAIA’s advertising infrastructure, elevating both the airport environment and overall passenger journey.
Extime JCDecaux Airport, the dedicated airport media brand launched by Extime Media, is seeking to leverage its extensive global expertise in airport media and advertising to deliver world-class capabilities that enhance the QAIA passenger experience.
The deployment of a new broadcasting system, ISO 27001 certified, based on highly secure infrastructures will connect all digital assets across the airport and ensure real-time synchronisation, seamless content delivery and operational efficiency.
The system will be monitored around the clock to guarantee reliability and rapid issue detection and resolution. This demonstrates a firm commitment to quality and compliance with local health, safety and environmental regulations, the partners said.
Emphasising a shared vision for sustainable airport operations, the collaboration will also upgrade the static advertising structure. All lightboxes included in Extime JCDecaux Airport’s media plan will be fitted with energy-efficient LED panels, reducing energy consumption and operational costs.
The airport’s exterior media will be enhanced with large-format Skytouch portrait displays, also featuring LED lighting.
These units are designed for durability, safety, high-impact visibility and energy efficiency. Throughout QAIA, the advertising inventory will be overhauled with new, larger digital screens and creative solutions in high-traffic areas.
This digitalisation is intended to improve the passenger experience and boost advertising revenue by offering brands a more engaging media environment.
“For us, every element of the airport journey – visual, operational and emotional –reflects our brand promise ‘Feels Like Home’,” said Airport International Group CEO Nicolas Deviller.
“As the first point of contact for millions arriving in Jordan, QAIA plays a vital role in shaping perceptions from the moment passengers arrive. Through our collaboration with Extime JCDecaux Airport, we are introducing a world-class visual environment that seamlessly combines innovation, sustainability and impactful brand storytelling.
“These enhancements are not only designed to create value for advertisers, but more importantly, to enrich the passenger experience at every touchpoint – making it more welcoming, engaging and aligned with the top-tier standards of Jordan’s prime gateway to the world.”
Extime JCDecaux Airport Managing Director Isabelle Fourmentin commented, “We are delighted to start this new chapter in advertising activities at Queen Alia International Airport. I would like to warmly thank our partner, Airport International Group, for their trust and support.
“Our plan is to develop an eco-friendly advertising platform based on innovative, high-performance media solutions for advertisers, enhancing both brand advertising experiences and passenger journey.”
JCDecaux Co-CEO Jean-Charles Decaux said: “We are delighted with the extension of Extime JCDecaux Airport’s advertising activities to Queen Alia International Airport in Amman, with the support of AIG that we kindly thank.
“This new contract is a recognition of the expertise of the Extime JCDecaux Airport teams and their ability to deploy cutting-edge solutions for advertisers, contributing to the operational excellence of this airport.
“Drawing on the know-how of JCDecaux’s teams, which operate 157 advertising airport contracts around the world, including renowned hubs in the Middle East, Extime JCDecaux Airport will contribute, in collaboration with AIG, to the transformation of Queen Alia International’s airport environment, respecting high quality and sustainable development standards.”
Extime JCDecaux Airport pledged to build on the global expertise of JCDecaux, which holds advertising concessions in 157 airports worldwide, including leading hubs such as Los Angeles International, London Heathrow, Paris Charles de Gaulle, Dubai International, Shanghai Hongqiao International and Singapore Changi.
Airport International Group is a Jordanian company comprising local and international investors with proven experience in airport rehabilitation, enhancement, operation and management.
These include Groupe ADP (51%), Meridiam Eastern Europe Investments (32%), Mena Airport Holding Ltd. (12.25%) and Edgo Investment Holdings Ltd. (4.75%).
In 2007, following an open international tender, the Government of Jordan awarded Airport International Group a Build-Operate-Transfer (BOT) concession agreement to manage the rehabilitation, expansion and operation of Queen Alia International Airport, Jordan’s prime gateway to the world. ✈
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