Airports have a key role to play in championing a city’s or country’s craft, culture, tastes and traditions. For visitors they offer the first and last impression of the locality, for that city’s citizens they provide a source of civic pride. An arts & culture programme connects passengers to a place in the same way an airport connects them to the world. Many airport companies embrace that role with pride and passion.
CANADA. Montréal Duty Free has unveiled a vibrant new art installation at Montreal-Trudeau International Airport. The colourful work was hand painted by talented team member Dieujuste Marc Alexandre.
Located near gate 63 in the international terminal, the installation was created to capture “the energetic and unique spirit of Montréal” and was painted by Alexandre over the course of several weeks.
The design includes playful nods to Montréal, captured in a bold, colourful display. It now serves as a tempting photo-ready backdrop for passengers who want to capture a final piece of local flair before departure.
Montréal Duty Free owner ARI said the stunning mural offers a joyful, creative space for passengers to enjoy before they embark on their onward journey.
In addition, it noted that for the team at Montréal Duty Free, the mural offers the opportunity to bring ARI’s ‘Joy on your way’ experience outside the traditional retail space.
ARI North America Head of Marketing Katherine Sullivan said: “We are constantly exploring new ways and opportunities to engage with passengers and deliver joy. It’s about enhancing the overall airport experience, and luckily this ethos is shared by our partners at the airport who support us in these new and unique activations.
“We are very proud of what Alexandre has created and the feedback from passengers has been so positive throughout the process. We are excited to continue exploring new, creative ways to create a memorable airport experience for all.” ✈
