EVERRICH Duty Free has unveiled an experience-led concept in Taoyuan International Airport Terminal 2, featuring the Asian travel retail debut of the Hennessy Draft Cocktail Bar and a Highball smart machine spotlighting Taiwanese spirits.
The activation taps into rising demand for ready-to-drink formats and immersive experiences among younger travellers, centred on a ‘made-to-order, pull-to-serve’ system, which highlights freshness, consistency and fast service.
In collaboration with Hennessy, the Draft Cocktail Bar introduces two signature serves using Hennessy VSOP, combining Cognac expertise with local flavour profiles, including ginger and citrus, and jasmine tea and honey variations.
Located in the Taiwan Brands Zone, the Highball machine promotes Taiwanese distilleries to global travellers, offering EVERRICH-exclusive Kavalan expressions, craft gin and tea-based liqueurs, through precise carbonation and calibrated serves.
The travel retailer highlighted live tastings as a key engagement tool, providing travellers with deeper knowledge of global and local spirits.
With rotating limited and “hidden” selections, EVERRICH Duty Free is positioning Taoyuan Airport as a destination for innovative and engaging duty-free liquor experiences. ✈
