ASIA PACIFIC. Altavia Group has acquired Singapore-based agency ielo design in a move that strengthens its presence in South-East Asia and extends the reach of its travel retail division.
Co-founded in Singapore in 2014 by Cloe Faye and Jeanne Mouterde, ielo design crafts tailored brand communications and interior design for retailers, brands and F&B businesses.
The integrated agency offers a comprehensive range of services, including market insight, customer analysis, creative concepts and design development. It will complement the work of Altavia Group, a leading independent network dedicated to retail marketing services.
ielo design specialises in retail and travel retail, via a multicultural team comprising six nationalities and who speak eight languages. The client base spans local, regional and global markets, with a particular focus on the South-East Asian region.
From its studio in Singapore, the agency manages retail concept creations and adaptations as well as brand communication projects across the world. It has implemented initiatives in over 30 countries and more than 100 locations, including airports such as Singapore Changi, Hong Kong International, Hangzhou International (departures), London Heathrow and Paris Charles de Gaulle. Travel retail and brand clients include Lagardère Travel Retail, China Duty Free Group, EssilorLuxottica, Nikon, Sodiaal and Engie, among others.
ielo will join forces with Altavia Travel Retail, which provides strategy consulting, creative design and implementation services to airport management companies, retail and F&B operators plus brands in travel retail.
Altavia Travel Retail said the move would accelerate its development in South-East Asia with a highly experienced and skilled Singapore-based team, complementing the work of its offices in the UK, Dubai and China.
Altavia Group CEO Sydney Palti commented: “The acquisition of ielo design strengthens Altavia’s travel retail offering and contributes to our objective of industry leadership. Thanks to the complementary nature of ielo design and the group’s other travel retail experts, our ambition is to shape the future of this retail channel.”
Altavia Travel Retail Managing Director Hugo Vanderschaegh said: “It is a perfect match. ielo’s combined approach in retail strategy and creative design perfectly aligns with our philosophy. Their team has great knowledge of travel retail and is behind many successful concepts at Singapore Airport, one of the benchmarks in pax experience and retail innovation. We look forward to bringing these knowledge and resources to our clients.”
Ielo design Co-Founder and General Manager Jeanne Mouterde added: “Reaching our ten-year milestone and joining Altavia marks an important step toward our future. With like-minded experts by our side, we are eager to expand our reach and explore new opportunities. The growth ahead is thrilling, and the adventure is exciting. We look forward to the benefits this partnership will bring to our clients and to the group future businesses.”
Co-Founder and Creative Director Cloe Faye said: “After a decade of growth, we are thrilled to join a group that shares our mindset and values. Our focus on customer experience and human emotion aligns perfectly with their approach. The entrepreneurial spirit and core values of the group resonate deeply with those at ielo design. We are excited about the possibilities this partnership brings and believe that joining forces holds great promise for the future.” ✈
*Altavia Travel Retail Managing Director Hugo Vanderschaegh was a speaker at the recent Trinity Forum in Ho Chi Minh City, Vietnam. He addressed the commercial transformation of Riyadh Airport alongside Riyadh Airports Chief Commercial Officer Abdulaziz Al-Asaker. Click here for our coverage of the event.
