Confectionery and liquor-filled chocolates specialist Anthon Berg has extended its partnership with Baileys Irish Cream through a new travel retail-exclusive product range.
Baileys Marzipan Treats and Baileys Marzipan Bar are set to launch in March 2024, offering travelling consumers “a new level of premium adult indulgence”.
Anthon Berg expects the new additions to “further raise the bar of a business that more than doubles each year”, underlining its close collaboration with Baileys Irish Cream owner Diageo.
As reported, Anthon Berg revealed a Baileys Irish Cream chocolate bottle line last year.
Anthon Berg Director of Travel Retail Tim Lund Sydtoft said: “Baileys is a global beacon of indulgence with over 2,000 glasses enjoyed every minute across the globe and we are thrilled to continue our successful collaboration.
“We are confident that the demand for our expanded Anthon Berg range will only be strengthened, leading to incremental growth in the category. The range will be a perfect addition to the liquor section, positioned next to Baileys, creating a second sales opportunity.”
Anthon Berg International Marketing Manager Jens Egelund Jakobsen outlined the brand’s views on the future of the confectionery category in The Moodie Davitt Report’s latest Category Insight on Confectionery & Food in Travel Retail. The special edition can be viewed here. 
