UAE. Following the global debut of its Pistachio Crispy Praliné – 15 Fine Chocolates Gift Box at TFWA World Exhibition, chocolate maison Valrhona has unveiled an exclusive Dubai Duty Free edition, featuring a bespoke sleeve design inspired by the city’s famed skyline.
The release showcases the brand’s glocalisation approach, combining French chocolate-making expertise with regional inspiration and consumer tastes.
Highlighting pistachio, a traditional Middle Eastern flavour, the collaboration aligns with a growing preference for locally inspired indulgent treats.
Made with the same recipe as the global launch, the Dubai edition of the Pistachio Crispy Praliné Gift Box combines pistachio praline, a crisp texture and smooth milk chocolate.
Valrhona Retail & Travel Retail Director Zeyneb Larabi said, “This launch perfectly illustrates our glocal approach – staying true to our roots while anchoring the brand in the local landscape.
“By co-creating this exclusive Dubai Edition with Dubai Duty Free, we elevate the pistachio trend with a distinctive French refinement, delivering a creation that speaks to the region’s appetite for premium flavours and sophisticated gifting.”
The Dubai Duty Free-exclusive edition reinforces Valrhona’s established partnership with the retailer and underscores its appeal to travellers seeking quality, locally inspired gifts.
Dubai Duty Free Senior Vice President – Purchasing Sharon Beecham added: “We’re pleased to extend our partnership with Valrhona through this exclusive edition. The Dubai-themed design and pistachio profile are perfectly aligned with our customers’ tastes and expectations for refined indulgence.” ✈
