Munich-based premium accessory brand ANY DI has lent support as a product placement partner for the retail sessions at Seatrade Cruise Global 2026.
The Retail Days – a series of conference sessions dedicated to retail at sea – will take place at Miami Beach Convention Center on 14-15 April, co-organised by The Moodie Davitt Report. Seatrade Cruise Global is the premier annual gathering of the cruise industry worldwide and runs from 13-16 April.
This is the third year of retail-related programming across multiple sessions at Seatrade Cruise Global, with previous events in 2024 and 2025 well attended by cruiselines, concessionaires and brand owners.
Founded in 2015 by Anne Dickhardt, ANY DI creates accessories that combine smart functionality with design for women seeking style, versatility and practicality in one solution.
ANY DI CEO, Founder and Creative Director Anne Dickhardt said: “I built ANY DI from the product itself – not through large marketing budgets, but through the quality and functionality of my designs. This product-first principle was and still is the foundation of our success.”
The brand has built a global footprint across more than 50 markets, with distribution through over 5,000 retail partners, including premium optical stores, department stores, international airports, duty‑free shops and airlines, led by key markets such as DACH, Japan, Taiwan, UAE and Saudi Arabia.
ANY DI targets modern women with a clear sense of style, underpinned by a focus on functionality without compromising design.
Key products include the patented SunCover for sunglasses, Pocket PhoneStrap smartphone accessory and versatile bags, such as the Puffer Bag.
The company’s exclusive 2025 collaboration with Ray-Ban marked a significant achievement.
The company recorded seven-figure revenue in 2025 and projects growth into the eight-figure range, driven by continued international expansion, with travel retail a key growth driver.
Building on its long-standing partnership with travel retail leader Heinemann, ANY DI has extended its collaborations to include Lagardère and Avolta.
The brand’s travel retail presence spans more than 30 international airports, including in Taiwan with Everrich, which sold more than 4,000 products at a single store in 2024. Products are also offered in the onboard retail selections of airlines, including Emirates and Singapore Airlines.
The brand secured listings at Qatar Duty Free and Dubai Duty Free in June 2025, and US market expansion is a key focus in 2026. ✈
