SINGAPORE. Elizabeth Arden’s new female fragrance Provocative Woman has made a successful Asian travel retail debut at Singapore Changi Airport through concessionaire Nuance-Watson Singapore.
The big-budget new line was launched at the terminal two walkthrough mega-store, arguably Asia Pacific’s best travel retail beauty outlet.
Nuance-Watson said that the launch of Provocative has tripled Elizabeth Arden’s fragrance sales at Changi. The additional support of visual space provided by the Civil Aviation Authority of Singapore in the transit areas of the terminals has helped sales to exceed the 3,400 bottle mark in just 21 days, the retailer said.
Nuance-Watson Singapore Executive General Manager Ken Tse said: “Provocative’s success again reinforces Changi Airport as the premiere platform for new fragrance launches in the region; we have enjoyed working with Elizabeth Arden and Changi Airport to deliver this new and exciting fragrance to our traveling customers in the best possible environment.”
NOTE: The last print edition of The Moodie Report carried an acclaimed in-depth analysis of the Asian travel retail beauty market, with particular emphasis on Nuance-Watson’s Singapore and Hong Kong airport operations. To read the article, written by The Moodie Report Associate Editor Rebecca Mann, click here .
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