GERMANY. Cosmetics house Artdeco will showcase its newly acquired brand Misslyn at the TFWA World Exhibition in Cannes next month (Stand number: Riviera Village RF8).
With its slogan “˜Your Beauty, Your Color, Your Style’, Misslyn presents a makeup concept for specialized trade in the entry-level price segment on the selective market.
The brand aims to be an alternative to discount cosmetic brands with its lower price offerings, which start from €2.95. It especially targets young and trendy users, but is suitable for all age groups.
Launched in Germany in April, with the rest of the world to follow, Misslyn will present a new colour promotion every six weeks.
Colour Your Style
The new Misslyn collection, Colour Your Style, revolves around bright neon colours inspired by colourful, daring outfits. Launched in July, the collection focuses on experimental eye makeup, flashy lips and dazzling nails.
The fragrance- and preservative-free Smooth Lip Liner contains carnauba and candelilla to keep the skin soft and supple, and vitamins C and E to protect against free radicals and premature skin aging. Available in hot chili pepper no. 36 and pink panther no. 81, the lip liner comes with a sharpener.
The mineral oil-free Lipstick contains hyaluronic acid which provides moisture, and is available in colors such as London Calling no. 85, Miami Kiss no. 188 and New York Nights no. 201.
The Rich Creamy Color Gloss has a creamy texture that offers the coverage of a lipstick and the sheen of a gloss. The product can be easily applied using the slanted flock applicator. Available in shades such as red poppy no. 35 and shocking pink no. 6, the gloss has a scent composition of vanilla, caramel or coconut.
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The new Misslyn collection focuses on experimental eye makeup, flashy lips and dazzling nails in bright neon colours |
The Intense Color Liner is a fragrance- and preservative-free eye liner that can be blended to achieve a smoky-eye look. It contains carnauba and candelilla, as well as vitamins C and E, and comes in colours such as grasshopper no. 125 and sun flower no. 240.
The fragrance-free High Shine Duo Eyeshadows comes in two colour palettes: crazy butterfly no. 124 combined with strong turquoise blue and purple, and lime time no. 228 combined with bright green and lemon-yellow. It can be easily applied with the double-sided applicator.
The High Shine Trio Eyeshadows are available in Palm Beach no. 52 in a deep blue, turquoise and gray; and in Paradise Pleasure no. 91 in coral, apricot and bright blue. The soft powder eyeshadows can be customised with a two-sided applicator, which delivers a more intense makeup result when dampened. The formulation contains panthenol and vitamin E.
Misslyn expands the neon trend in its Nail Polish range, which includes bright shades such as lemon green no. 557, post-it no. 674, naughty pink no. 328 and perfect wave no. 593. Integrated UV filters in the nail polish formulation protect the colored lacquer from fading.
The Misslyn collection is now available Germany, France, Iran, Austria, Switzerland, Croatia, and Poland.
For more information, contact Sandrine Maier, International Public Relations, Artdeco; tel: +49 (0) 8131 / 390-255; fax: +49 (0) 8131 / 390-357; or e-mail: sandrine.maier@artdeco.de. Visit www.artdeco.de or www.misslyn.de.
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