Avolta adds four ships to Norwegian Cruise Line portfolio and extends deals on 14 others

USA. Norwegian Cruise Line (NCL) has awarded travel retailer Avolta new contracts on four ships and renewed its agreements on 14 others.

The gains mean Avolta is the cruise company’s dominant retail partner, expanding its onboard presence to 18 of the 19-strong NCL fleet.

Avolta is kicking off new contracts on Norwegian Viva, Norwegian Prima, Norwegian Star and Norwegian Encore. In addition, the company has been tapped to serve as the retail partner for NCL’s next Prima Class newbuild, Norwegian Aqua, which is set to debut in 2025.

The shops will offer the full range of core categories including perfumes & cosmetics, liquor & tobacco, luxury accessories, jewellery and watches.

Internationally renowned premium and luxury brands will be strongly represented to meet customer demand, Avolta said. These include popular guest favourites currently available in NCL shops such as Bulgari, Cartier, Panerai, Hublot, Tag Heuer, Breitling, IWC, Pandora, John Hardy and Swarovski, plus the Preloved Handbags concept.

Norwegian Encore has a 3,998 guest capacity and, henceforth, an Avolta duty-free store {Photo: Norwegian Cruise Line}

Avolta Head of Cruise Division Gian Botteri said, “These contract wins represent a long-term partnership with NCL and Avolta, with our stores now onboard across almost the entire NCL fleet. We are extremely honoured to have been chosen as the main partner for Norwegian Cruise Line, and would like to thank them for the trust they have shown in us.

“At Avolta, we strive to make the journey as exciting as the destination, and look forward to playing our part in creating shopping environments that are welcoming, luxurious, and offer unique products and experiences for each and every guest.

“We are committed to delivering customers with more of what they love and want, and contributing to the lifelong memories they create, when they are sailing aboard the ships in NCL’s impressive and expanding fleet.”

Norwegian Prima is a key addition to Avolta’s burgeoning cruise retail footprint {Photo: Norwegian Cruise Line}

Norwegian Cruise Line Vice President Onboard Revenue Craig Steyn said: “We are pleased to expand our partnership with Avolta; their proven ability to provide a world-class retail experience is a great match for our Guest First philosophy, in which we strive to deliver our guests more of what they love at every stage of their journey with us.

“The expansion of our partnership with Avolta will allow us to build on NCL’s current retail experience and offer our guests more variety and choice within our fleet’s shopping spaces and in the hopes of enhancing our guests’ overall cruise experience.”

Norwegian Cruise Line sails to 450 destinations globally around the world across its 19-ship fleet. ✈

Note: A high-class line-up of speakers representing cruiselines, retail concessionaires and brand owners has taken shape for The Retail Day at Seatrade Cruise Global on 10 April, including Avolta Head of Cruise Division Gian Botteri and Country Head of Commercial Priscila Gonzalez.

As reported, The Retail Day – a series of conference sessions dedicated to retail at sea – takes place at Miami Beach Convention Center and is co-organised by The Moodie Davitt Report. Seatrade Cruise Global is the premier annual gathering of the cruise industry worldwide and runs from 8-11 April.

The partnership between Seatrade Cruise Global and The Moodie Davitt Report reflects the fast-growing importance of retailing to cruiseline revenues and its role in enhancing the guest experience.

Themes to be addressed at the event include the future of onboard retail, industry partnerships, sustainability in the retail design and offer, the role of people, cruise port collaborations and how the sector can drive luxury brand growth to the next level.

Note (II): The Moodie Davitt Report is the industry’s most popular channel for launching commercial proposals and for publishing the results. If you wish to promote an Expression of Interest, Request for Proposals or full tender process for any sector of airport or other travel-related infrastructure revenues, simply email Martin Moodie at Martin@MoodieDavittReport.com.

We have a variety of options that will ensure you reach the widest, most high-quality concessionaire/retailer/operator base in the industry – globally and immediately.

The Moodie Davitt Report is the only international business media to cover all airport or other travel-related consumer services, revenue-generating and otherwise. Our reporting includes duty free and other retail, food & beverage, property, passenger lounges, art and culture, hotels, car parking, medical facilities, the internet, advertising and related revenue streams.

Please send relevant material, including images, to Martin Moodie at Martin@MoodieDavittReport.com for instant, quality global coverage.

 

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