BRAZIL. Avolta and TAG Heuer’s boutique at São Paulo Guarulhos International Airport was named the number one TAG Heuer Franchise Boutique worldwide for 2025.
The São Paulo airport store is the first TAG Heuer boutique opened in cooperation with the Instituto Ayrton Senna, the foundation established in memory of the legendary Formula 1 driver.
The institute is dedicated to advancing education and human development for young people in Brazil.
According to Avolta and TAG Heuer, their partnership with Instituto Ayrton Senna reflects shared values around excellence, legacy and long-term social impact.
The partners recently re-inaugurated the boutique to celebrate the achievement. The event was attended by senior representatives from Avolta and TAG Heuer alongside Bianca Senna, Board member at the Instituto Ayrton Senna and the late F1 driver’s niece.
In a post on LinkedIn, Avolta said: “Congratulations to the Avolta and TAG Heuer teams whose dedication, expertise and collaboration have set a new global benchmark in travel retail.” ✈
