CHINA. Avolta, the world’s largest travel retailer, is making its debut at the 2026 China International Consumer Products Expo (Hainan Expo – 13-18 April) this week, offering members instant Gold Card membership upgrades and other benefits.
Avolta (Booth 5T07) is also conducting a special lucky draw during the Expo.
During the event, consumers can instantly upgrade to Club Avolta Gold Card membership by scanning a QR code on-site, enjoying exclusive discounts of up to -7%, compared to the standard 5% discount for Silver Card members.
Importantly, this benefit is not limited to the Hainan Expo nor Hainan province, but covers more than 5,000 Avolta duty-free shops, restaurants, and other stores in over 70 countries. Additionally, on-site registered members can participate in an exclusive lucky draw to win customised gifts.
The upgrade strategy is designed not only to enhance membership and lock in high-value purchasing in advance, but as a fulcrum to further leverage growth potential in the Chinese and wider Asia-Pacific travel retail markets.
As reported, Avolta’s position in China’s travel retail market received a huge boost on 16 December last year when it – as Dufry (Shanghai) Commercial Co – was awarded the concession to run departures and arrivals duty-free shops in the international areas of Terminal 1 (T1) and Satellite Hall 1 (S1) at Shanghai Pudong International Airport. 🏝️
