Bacardi Global Travel Retail has launched the travel retail-exclusive Bombay Sapphire Premier Cru Tuscan Juniper in selected airport stores globally.
The limited-edition super-premium gin is made with specially reserved, late harvest juniper berries from a single source in Tuscany. It has a bottling strength of 47% ABV and an RRP of US$55 for the one-litre format.
This new expression also highlights the established relationship that the brand and its newly appointed Master of Botanicals Alessandro Garneri have built with suppliers and farmers across the globe.
The juniper berries are dried naturally to preserve their rich flavour, producing a sweet, pine-fresh intensity, complemented by the subtle anise flavour of Tuscan fennel seeds.
Containing zero artificial flavour or essences, the London Dry gin is crafted through traditional methods passed down through generations.
The elevated notes of the botanicals used in the gin are extracted through the brand’s signature vapour infusion distilling process at its Laverstoke Mill Distillery in the English countryside.
Each small batch is cut by Master Distiller Anne Brock to showcase the best of the late harvest and to ensure every bottle is consistent year on year, the company noted.
According to IWSR, super-premium gin is set to lead the growth of the gin category, which is projected to continue being the fastest-growing spirits segment for the next four years.
IWSR also predicts that the super-premium gin category will double in the next three years, with premium and above sectors accounting for 45% of the gin category by 2025.
Bacardi Global Travel Retail Head of Marketing Ignacio Vazquez said: “We know that travellers are in constant search for exclusive products and experiences and that there’s a rising number of gin connoisseurs in the market for premium gins who want a sophisticated taste profile.
“With its rich Italian flavours, Bombay Sapphire Premier Cru Tuscan Juniper brings gin lovers the opportunity to savour and appreciate the nuances of its pure and multi-layered taste profile. Our ambition with this latest innovation is to build on Bombay Sapphire’s position as the top-selling premium gin in the channel (IWSR 2021), bringing excitement to the category, delighting travellers and delivering greater profitability for retailers.”
Garneri added: “We are delighted to release Bombay Sapphire Premier Cru Tuscan Juniper into global travel retail, a perfect international showcase for us to introduce the latest expression of the skill and meticulous craft that define our quest to produce the world’s finest super premium gin.”
According to the brand, the gin has been designed to be enjoyed creatively in a variety of cocktails such as gin and tonic or a classic Martini Cocktail. ✈
