BAHRAIN. Building on the success of its ‘Fortune Airways’ campaign, Bahrain Duty Free has launched a ‘Dream Castle’ promotion in its retail outlets at Bahrain International Airport’s Departure and Arrivals halls.
The four-month campaign centres on a replica of a castle with a door. For every BHD50 (US$133) spent in Bahrain Duty Free, customers will gain one chance to enter the castle; customers who manage to open the door will instantly win one of 150 prizes totaling US$100,000 in Bahrain Duty Free shopping sprees.
According to Bahrain Duty Free, the campaign, supported by a trained promotional team, aims to increase average transaction values and penetration levels.
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For every BHD50 (US$133) spent in Bahrain Duty Free, customers will gain one chance to enter the ‘Dream Castle’ and instantly win one of 150 prizes totaling US$100,000 |
Bahrain Duty Free Head of Human Resources and Marketing Bassam Al Wardi said: “This campaign gives Bahrain Duty Free customers a great opportunity to share 150 prizes totaling US$100,000. Bahrain Duty Free strives to ensure that we offer our customers fun and attractive promotional activities in our store and I believe this campaign achieves this. This is our way of thanking our customers for choosing to shop with us and showing our gratitude towards them.
“Over the coming months, the Kingdom of Bahrain is hosting a number of world class events; and it was with this in mind that we developed what we believe is a world beating concept. We believe that this campaign will continue to ensure that passengers travelling through Bahrain International Airport continue to experience not only the excellent levels of Bahraini hospitality and service offered by our team but also the highest levels of excellence in our promotions. This is especially important for us; and the reason for our continued drive towards fun and innovative campaigns,” he concluded.
