Beam Suntory will be showcasing its portfolio of premium spirits at the TFWA Asia Pacific exhibition next week, with a focus on its whisky range (stand number: L28).
The company’s recent integration of the Morrison Bowmore brands has expanded its whisky portfolio to include leading brands across Japanese, Irish and Canadian whiskies, bourbon as well as Scottish malts and blends.
Beam Suntory Asia Pacific Travel Retail Director Nick Detmold said: “This marks our first exhibition in the region as a global spirits distribution operation in travel retail and is an important opportunity to introduce the new portfolio to customers and share with them our ambitious plans to grow the spirits category in the region. Malt whisky will be a huge focus as it’s an area of unrivalled strength and we look forward to developing category solutions not only for malts, but also bourbon and Cognac, which together are the three key pillars of our business. We will also unveil exciting new products, which we’re confident will drive excitement within the channel.”
In Singapore, the company will introduce the new travel retail exclusive Jim Beam Kentucky Dram, a premium bourbon infused with Highland Scotch whisky. It will be on shelves from September.
Beam Suntory’s full range of bourbons will also be presented in Singapore, including Jim Beam White, Jim Beam Black, Jim Beam Honey and Maker’s Mark, as well as The Small Batch Bourbon Collection which comprises Knob Creek, Basil Hayden’s, Booker’s and Baker’s.
The company will also feature Jim Beam Signature Craft and Jim Beam Single Barrel, the brand’s premium expressions.
