The Estée Lauder Companies has revealed ‘Beautiful Magnolia,’ the new female fragrance from its flagship Estée Lauder brand.
It will launch in major airports and downtown duty free locations this Spring.
Beautiful Magnolia is a lively floral fragrance developed around the scent of the Magnolia flower.
It opens with floral gardenia and Turkish rose top notes, velvety magnolia heart notes, balanced with warm cedarwood, sandalwood and illumina musk notes as its base.
The Beautiful Magnolia flaçon features a delicate rectangular silhouette with rounded edges and a silver bottle cap.
The fragrance bottle captures the delicate nature of the scent, by mimicking a soft petal-like texture on one of the corners.
The Beautiful Magnolia campaign stars newly-appointed Estée Lauder Global Brand Ambassador Ana de Armas. The campaign — titled ‘Dare to Love’ — was conceptualised by Estée Lauder Senior Vice President Global Creative Matthew Parr who was inspired by ‘an unfolding love story,’ said the brand.
The campaign film was shot by Canadian/British filmmaker Gordon Von Steiner, while the print campaign was photographed by American photographer Cass Bird in Los Angeles, California.
As reported, Golden Globe Award-nominated Cuban actress Ana de Armas will feature across the brand’s digital, television, in-store and print media, in domestic and travel retail markets, starting with the Beautiful Magnolia campaign.
