SPAIN. PyD has unveiled a pop-up campaign for fragrance brands Tous and Scalpers at Adolfo Suárez Madrid–Barajas Airport, in partnership with Avolta.
Running throughout October in Terminal 1, the activation showcases eye-catching podiums that reflect Tous’ vibrant energy and Scalpers’ sophisticated style.
Scalpers’ display showcases The Band, a paired fragrance for him and her, set against a bold design that evokes a rock concert stage.
Tous brings Kaos to the forefront in a pink-hued setting that complements the fragrance’s lively and bold character.
Building on the success of their previous showcases in September, Tous shone in Madrid–Barajas Terminal 4, while Scalpers introduced its full fragrance collection at Bilbao Airport, with a spotlight on The Band. ✈
