SPAIN. PyD has launched a dynamic pop-up campaign for fragrance brands Tous and Scalpers at Adolfo Suárez Madrid–Barajas and Bilbao airports in partnership with Avolta and Lagardère Travel Retail, respectively.
In Madrid–Barajas Terminal 4, Tous is showcasing its new Kaos fragrance through a high-profile promotion with Avolta. The pop-up is supported by a gift-with-purchase initiative which offers travellers a special-edition vanity case designed to complement the fragrance’s bold and vibrant character.
Kaos opens with bright accords of red fruit sorbet, pear, bergamot and lemon as top notes, evolving into a floral heart featuring jasmine sambac, rose and peach. Crafted by perfumers Ane Ayo and Olivier Cresp, the dry-down combines white woods, white musk, crystal moss and praline.
At Bilbao Airport, Scalpers is presenting its full fragrance collection with a special emphasis on The Band, a duo of scent creations for him and for her.
The pop-up, located in the Aelia Duty Free store, is inspired by the architecture of the Guggenheim Museum in New York. An exclusive gift-with-purchase initiative, inspired by the brand’s rebellious DNA, is also available.
The Band for Him was created by perfumers Pierre-Constantin Guéros and Agusti Vidal. The fragrance blends black pepper, grapefruit and ginger top notes with patchouli, diviniris and geranium heart notes. The base combines tonka bean, leather, cedar and white tobacco.
The Band for Her, composed by Nelly Hachem-Ruiz, opens with mandarin orange, black pepper, pink pepper and magnolia top notes. This is followed by a floral heart of Turkish rose, heliotrope and affogato and a warm base blending sandalwood, ambertonic and labdanum. ✈
