Beauty Wave: La Prairie partners with Pablo Valbuena at Miami Art Basel

La Prairie continued its Art Basel partnership through its latest artist collaboration with artist Pablo Valbuena

US. Luxury Swiss skincare brand La Prairie commissioned world-renowned artist Pablo Valbuena to create a one-of-a-kind light sculpture during Miami Art Basel; it was displayed on Miami Beach from 5 December to 6 December.

The immersive sculpture called ‘Wave’ highlighted the brand’s White Caviar Eye Extraordinaire line.

The installation is part of La Prairie’s continuing partnership with Art Basel. A rendition of ‘Wave’ was also displayed inside the La Prairie Lounge at the Miami Beach Convention Centre. According to the brand, the collaboration captured its “to seize light is to seize time” philosophy, which is the same ethos that inspired its White Caviar Collection.

As reported, the works of three Swiss photographers from La Prairie’s previous Art Basel collaboration were also displayed in the brand’s recent VIP events with The Shilla Duty Free (5 to 6 November) and Lotte Duty Free (22 to 24 October). The photographs were from Daniela Droz, Namsa Leuba, and Senta Simond. They represented the trio’s creative interpretations of ‘the female gaze’ and conveyed the values of the new La Prairie Skin Caviar Eye Lift.

“We strive to select artists who share La Prairie’s values. Contemporary Art is intrinsic to the La Prairie identity, and we see it as a prism through which to express our story.” – La Prairie Chief Marketing Officer Greg Prodromides

A smaller version of ‘Wave’ was prominently featured in the La Prairie Lounge during Miami Art Basel
‘Contemporary art is intrinsic to our identity’ said La Prairie Chief Marketing Officer Greg Prodromides

For La Prairie Chief Marketing Officer Greg Prodromides, the collaboration with Pablo Valbuena highlighted the brand’s strong links with the world of contemporary art. He said: “We strive to select artists who share La Prairie’s values. Contemporary Art is intrinsic to the La Prairie identity, and we see it as a prism through which to express our story. The artists with whom we collaborate bring their unique perspective and artistic vocabulary to this story, elevating it further.”

He added: “For this edition, we wanted to do something a little out of the ordinary, by placing the commissioned art piece outside the Art Basel venue, where it can be experienced by the public at large. At La Prairie, we feel very strongly about sharing art in order to elevate culture as a whole, a vision I know we share with Pablo.”

Wave has been described by the brand as an “immersive experience that underscores the power of light.” The kinetic art piece mimicked the look and feel of light reflecting on water, paying tribute to Miami’s beach front.

‘Wave’ was inspired by the Shape of Light and was also created to highlight the brand’s White Caviar Eye Extraordinaire line

The light installation featured some of the key elements of Valbuena’s work, which highlighted the contrast between real and virtual experiences. It also took references from the artist’s signature ‘Array’ series, which was also displayed on Miami beach.

“Wave depicts a sculptural volume unfolding over time – the Shape of Light seized in perpetual movement,” explained Valbuena. “The work creates a malleable experience of scale: it shifts between object and environment depending on the observer’s position inside, outside, or at the boundary of the installation.”

Valbuena added: “I’m pleased to collaborate with La Prairie on this project in which the transformation of light is engendered by the fundamental element of the work itself. Bringing the shape of light to the wide-open space of Miami Beach allows me to superpose the virtual and the real in the same element.”

Pablo Valbuena described his creation as “a sculptural volume unfolding over time – the Shape of Light seized in perpetual movement.”

 

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