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A selection of Nivea products, including DNAge, as presented in travel retail | |
GERMANY. The Beiersdorf Group (La Prairie, Nivea, Juvena) has achieved record preliminary results for 2007, the year of its 125th anniversary. Sales reached €5,507 million, with EBIT of €683 million (excluding special factors).
“These figures demonstrate that we are growing successfully and are even exceeding our own expectations,” said CEO Thomas B Quaas. “It proves to be strategically right to position Beiersdorf worldwide as a company for skin and beauty care.”
All figures are preliminary and not yet audited. Special factors include one-off expenses for the realignment of the Consumer Supply Chain.
The group financial statements, as well as those of the Beiersdorf AG, will be endorsed by the Executive Board at the beginning of February and approved by the Supervisory Board at the end of February. The Annual Accounts Press Conference and the Financial Analyst Meeting will be held on 28 February 2008 in Hamburg.
RESULTS AT A GLANCE
Group sales reached €5,507 million (previous year: €5,120 million). Adjusted for currency translation effects, this represents an increase of +9.1%.
Operating result (EBIT) excluding special factors was around €683 million (previous year: €597 million), resulting in an EBIT margin of around +12.4%.
Profit after tax, excluding special factors, amounted to approximately €488 million (previous year: €387 million). This corresponds to a net profit margin of approximately +8.9%, which includes a positive effect of about €20 million from the recalculation of deferred taxes as a result of the German corporate tax reform 2008. EBIT and profit after tax again showed significantly stronger growth than sales.
The Consumer business segment achieved sales of €4,661 million in 2007 (previous year: €4,327 million), an increase of +9.3% adjusted for currency translation effects. Eastern Europe, Latin America, Africa/Asia/Australia turned in strong performances with high double-digit growth rates.
Consumer EBIT excluding special factors reached about €595 million (previous year: €524 million), giving an EBIT margin of about +12.8% for the segment.
In other news, the world’s third largest German marketing research institute “Information Resources” (IRI) and the trade publication “RUNDSCHAU für den Lebensmittelhandel”, have recognised the most successful new products of the year for 2007.
The Best Seller 2007 awards in the category Cosmetics/Body Care went to NIVEA VISAGE DNAge Day Cream (1st Place), and NIVEA body Good-bye Cellulite (3rd Place).
THE MOODIE REPORT DIGITAL PRINT EDITION: Beiersdorf’s Nivea brand – and its plans for the travel retail channel – are analysed in the Cannes issue of The Moodie Report Digital Print Edition. Click here to download.
MORE STORIES ON BEIERSDORF BRANDS
Nuance-Watson reports “astonishing” first year for La Prairie beauty centre partnership – 14/01/08
La Prairie harnesses consistency to implement change – 12/12/07
La Prairie offers eco luxe with new Advanced Marine Biology Cream – 31/10/07
