Benefit Cosmetics has unveiled the new Porefessional Hydrate Primer, which offers 12-hour hydration while minimising the look of pores.
It will be available in select travel retail locations in December followed by a worldwide release in 2020.
The Porefessional Hydrate primer features the same pore-minimising formula of the brand’s best-selling ‘Pore primer’ product, enhanced with Hyaluronic Acid and Shea Butter.
According to the brand, the new oil-free formula soothes and moisturises skin while also reducing fine lines and keeping skin dryness at bay.
The new lightweight primer is the latest addition to Benefit Cosmetics’s popular Porefessionals range.
Other products in the range include the original Porefessional Pore Primer which offers a matte finish, and the Porefessional Pearl Primer which boosts skin radiance.
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Benefit Cosmetic’s story has also appeared in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
