FRANCE. Biotherm Homme’s Recharge franchise will be further boosted this month with the launch of High Recharge Non-Stop Moisturizing Anti-Fatigue Concentrate.
The treatment is rolling out now into European and Americas travel retail markets, and will be introduced to Asia at the beginning of 2007. The recommended domestic price point is €39.
Described as a high-performance skin care product that generates energy and recharges the skin’s “batteries”, High Recharge helps to stimulate the natural recovery mechanisms and visibly reduce signs of fatigue, according to Biotherm.
The non-greasy fluid gel formula is said to “wake up” and tighten skin, delivering a smoothing effect to help users look rested and relaxed. It is also claimed to boost skin endurance.
A key ingredient is Sodium PCA, which enhances the skin’s barrier function, thereby helping to maintain optimum hydration levels. Other important components are bio lipids and plant oils; Biotherm’s signature pure extract of thermal plankton, which helps to soothe and limit skin irritation; ginseng; and vitamins C and B5.
The formula is infused with a “sunny fragrance”, featuring grapefruit zest, orange, lemon, cypress essence, peppermint, basil, watermelon and freesia.
High Recharge is presented in eye-catching red packaging.
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