Premium spirits distributor Blue Caterpillar has struck a partnership with Tel Aviv-based M&H Distillery to represent the Israeli brand in Latin American and Caribbean domestic markets and global travel retail.
M&H Distillery is Israel’s first whisky distillery and owns Milk & Honey (M&H) whisky. M&H Elements Sherry Cask was named World’s Best Single Malt at the 2023 World Whiskies Awards.
Blue Caterpillar said the partnership marks an important milestone as the company widens its international whiskies portfolio in travel retail.
Blue Caterpillar Co-Founder and CEO Michael Gebrael said: “We are delighted to partner with M&H Distillery and introduce Milk & Honey Whiskey to our discerning travel retail customers worldwide.
“Since the beginning, the M&H Distillery was founded with a commitment to the highest international standards of quality and respect for the centuries-old traditions of whisky making. For that reason, the world-renowned Dr. Jim Swan, a leading expert in hot-climate maturation and new world whisky, was brought onboard as the architect and first Master Distiller.
“Their pursuit for perfection in every aspect, from their custom-made traditional copper pot stills to quality control throughout the process, and its unique characteristics make it a captivating addition to our premium spirits collection. We look forward to a successful partnership with M&H Distillery and bringing this exceptional whisky to global travellers.”
The company cited data from the International Wine and Spirit Competition (IWSC) showing an increase in the demand for new world whiskies. This segment represents a diverse range of whiskies produced outside the traditional whisk(e)y regions, offering unique flavour profiles and expressions.
The IWSC noted a +12% annual increase in consumer demand for these new world whiskies.
M&H Distillery Founder and CEO Gal Kalkshtein added: “As the first established whisky distillery in Israel in 2013, we are thrilled to collaborate with Blue Caterpillar and expand the reach of Milk & Honey whisky in global travel retail.
“Milk & Honey whisky embodies the spirit of Israeli craftsmanship, combining traditional whisky-making techniques with the unique terroir of our region. Our distillery was founded by a group of enthusiast whisky lovers and entrepreneurs, who dreamt of building the first artisan distillery in Israel and creating innovation in the traditional world of whisky making.
“We’re all about working hard, having fun and supporting each other. We’re bringing good vibes to everything we do. Together, we strive to bring the world the story of our new world whisky, a story of a vision that comes to life.
“We are excited to share our whisky’s distinct flavours with travellers around the world and invite them to discover the artistry behind Israeli whisky production.” ✈
