MACAU, CHINA. Blue Chip Group has launched an exclusive long-term EviDenS de Beauté pop-up counter at DFS Macau, M8. It is running until March 2025. Blue Chip Group is the brand’s exclusive distributor in Asia Pacific travel retail.
As reported, DFS Macau, M8 is the travel retailer’s ninth downtown store in the Special Administrative Region. Soft opened on 10 September, M8 is an expansive shopping, dining and cultural centre.
The counter was designed to showcase EviDenS de Beauté’s French roots. It has an elegant aesthetic featuring the brand’s signature navy-blue and gold colour palette and Versailles parquet flooring.
The display showcases EviDenS de Beauté’s hero products centred on the introduction of the ‘The New Special Line’; a reformulation of the brand’s hero Special Line.
The New Special Line contains an increased concentration of active ingredients, including EviDenS de Beauté’s signature Triple Collagen, La Foux Spring Water from the Alpine foothills near Saint-Paul-de-Vence and a new proprietary ingredient, GlucoSkinX3.
The formula is further enhanced with Menthyl Lactate which has a refreshing, illuminating and lifting effect. Reflecting the brand’s commitment to sustainability, The New Special Line features EviDenS de Beauté’s first-ever refillable packaging.
Blue Chip Group Managing Director Flora Lee commented: “We are pleased to enhance our partnership with EviDenS de Beauté through the successful operation of the pop-up at DFS Macau, M8. This pop-up, enhanced by the soft opening of M8, provides beauty enthusiasts with an opportunity to engage more closely with the brand and discover the new products.” ✈
