CHINA. Valentino Beauty, part of L’Oréal Groupe, recently partnered with China Duty Free Group (CDFG) to host a celebrity event at the Sanya International Duty Free Shopping Complex in Haitang Bay. The show drew a vast online audience of over 59 million viewers.
Held on 10 March, it was attended by Valentino Beauty Fragrance Spokesperson for Asia-Pacific, Dilraba Dilmurat (迪丽热巴) and showcased the brand’s popular Born in Roma fragrance line.
The vibrant promotion took over the atrium at the cdf Mall with a neon-coloured stage in pink, yellow and coral. Each colour symbolised one of the three Valentino Born in Roma fragrance duos. The stage featured studded details, paying homage to the signature rock stud motif of the fashion house.
Dilmurat kickstarted the event with an on-stage photo shoot. Afterwards, she presented the diverse Born in Roma fragrance collection and talked about how the scents cater to different personalities and occasions. Audiences at the cdf Mall were treated to exclusive gifts with purchase at the Valentino Beauty counter in the complex.
“Our fragrances are not just about smelling good,” Dilmurat said. “They are about creating a personal signature that is unique to everyone. We believe that our fragrances will allow consumers to express their individuality and enhance their personal style.”
The event was livestreamed in various Chinese social media platforms and drew over 59 million viewers. The livestream accumulated 855 million impressions and 273,000 engagements online.
China Duty Free Group Vice President Yachao Li said: “Together with Valentino Beauty, China Duty Free Group aspires to continue bringing an elevated and luxurious fragrance experience to our shoppers. We look forward to more collaborations with Valentino Beauty in the future.”
“Valentino Beauty is committed to offering our shoppers in Hainan a range of couple fragrances that not only embodies the different expressions of love, but also celebrates one’s individuality,” commented L’Oréal Travel Retail Asia Pacific Makeup Business Unit General Manager Marin Vialle.
“As a brand, we have been committed to deliver the best product offerings and retail expression in Hainan. Valentino is one of the most desirable fashion brands today. Our mission with Valentino is to establish ourselves as a top global beauty player. Together with China Duty Free Group, we hope to build the momentum, and continue to grow our business for Valentino Beauty.”
Born in Roma combines luxury scents with natural ingredients to offer a sensorial fragrance experience. Each Born in Roma fragrance line is available in a masculine and feminine scent.
The newly launched Born in Roma Yellow Dream fragrance duo blends rose petals and peonies with powder soft notes for women and an oriental gingerbread-inspired scent for men.
The Born in Roma Coral Fantasy fragrance duo offers a colourful pink gold kiwi note for her, and an amber fruit and tobacco blend for him.
The Born in Roma Classic fragrance duo, first launched in 2019, offers an amber blend of sambac jasmine and vanilla bourbon for her and an aromatic mineral salt and spicy ginger scent for him.✈
