CZECH REPUBLIC. Bottega has opened its latest Prosecco Bar in Václav Havel Airport Prague Terminal 1.
The Italian wine and spirits company’s bar concept is based on the Venetian tradition of ‘bacari’ – small rustic taverns where northern Italians have been enjoying glasses of wine and grappa with friends for centuries.
The move strengthens Bottega’s presence in Central and Eastern Europe, where the company already has two outlets in the Bulgarian airports of Burgas and Varna.
Bottega SpA President Sandro Bottega said: “The opening of a Prosecco Bar at Prague Airport expands our presence at the airport of one of the most popular tourist destinations on the European continent.
“Our restaurant and café formula offers visibility to our wines, spirits and liqueurs. It is a flywheel to consolidate Bottega’s brand awareness and to promote our country’s food and wine culture in the name of taste and the Bottega ‘Bacaro’ philosophy.”
The Prosecco Bar format launched in 2014 onboard the Viking Group’s cruise liner Cinderella, which operates on the Baltic Sea. The concept then rolled out to Rome Fiumicino, Dubai International, Venice Marco Polo, Istanbul, London Stansted, Birmingham, Bologna Guglielmo Marconi and Milan Malpensa airports.
Venetian bacari are informal, friendly bars where food is presented both as ‘cicheti’ (small plates), and as heartier dishes served at the table. The Prosecco Bar’s small dishes include baby roasted stuffed peppers, cured meat and cheese boards, and bread sticks wrapped in prosciutto, while larger plates include Chicken Milanese, classic pasta dishes, and beef and salmon carpaccios. The entire menu pairs well with Prosecco.
Bottega’s Prosecco Bars include signature cocktails, created on-site by bartenders, organic wines and liqueurs and, more recently, a selection of alcohol-free sparkling wines to keep up with the NoLo (no and low alcohohol) consumer drinks trend.
