Following a successful launch at the TFWA Asia Pacific earlier this year, Bouton, the 925 silver designer jewellery brand from Buckley Jewellery, will make its official debut in Cannes this month (Stand number: Red Village H4).
Bouton was first unveiled as a 100-piece collection at the TFWA Singapore show, where it is said to have received a lot of support and positive feedback from travel retail buyers.
The Bouton collection now spans over 200 skus featuring cubic zirconia gems set in pure 925 sterling silver with micro pave detail.
The collection retails from £45 to £495 (US$70-750), ranging from the classic Bouton stud earrings to a 600-jewel encrusted collar.
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Bouton will present a 200+ sku collection in Cannes |
Buckley Jewellery plans to focus on the Bouton button as an iconic representation of the brand – the tennis bracelets, earring studs and pendants all have the signature button. The pendants, in particular, feature a button charm at the end of the extender chain.
Bouton Brand Director Sam McDermid explained: “‘We want Bouton to differentiate from other brands and we are therefore targeting retailers, including cruise lines, that want to offer their consumers a fine jewellery look in 925 Silver but at more affordable prices.”
For more information on Bouton, visit www.bouton.co.uk
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The launch of Bouton was supported by a campaign produced by French fashion photographer Kristian Schuller |
