Buckley Jewellery will launch two new heart-themed collections from its Buckley London costume jewellery brand at the IAADFS Duty Free Show of the Americas next month.
The Key to Your Heart and Sweetheart collections will be presented alongside the brand’s Four Ever and Infinity interchangeable earring sets – launched at the TFWA Asia Pacific exhibition last May – as well as Buckley London’s sister brand Bouton.
The recent holiday season saw “a very good” sales performance from Buckley London in retail stores as well as in duty free, said Buckley Jewellery.
The company added that it has been seeing continued inflight success for Buckley London’s I Love You bracelet and Russian Trio line, with the former now present on over 20 international airlines and the latter ranking number one in sales.
The brand has also carved a successful presence on the Mediterranean cruise market with MSC Cruises, with its four-sided stand and ring stand now onboard 12 of the cruise line’s ships.
Key to Your Heart
Buckley London’s new Key to Your Heart collection consists of a heart-shaped padlock bangle and pendant with a key-shaped charm, which can be used to open the lock.
This notion of one’s “˜heart’ being unlocked only by a special person with the key makes the set a fitting ode to friendship and romance, the brand explained.
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Designed as an ode to friendship and romance, the Key to Your Heart collection comprises a padlock bangle and pendant with a key-shaped charm, which can be used to open the lock |
The delicate polished bangle features a pave padlock, which acts as a clasp, and is set with cubic zirconias for added sparkle. The pendant uses a key charm with a heart-shaped base and is on a 16-inch chain.
The bracelet and necklace set comes in 18k rose gold plating and has a recommended retail price (RRP) of US$109. It will be available in stores in March.
Sweetheart Collection
The Sweetheart collection features crafted steel mesh bracelets finished with a heart charm that is handset with over 20 crystals. The design takes its cues from the Spring Summer 2014 runway fashion collections, which featured a mixture of chunky accessories with metallic finishes, lustrous surfaces and high impact embellishments.
Available in gold, rose gold and rhodium coloured tones, the Sweetheart bracelets (RRP US$30) are stretchable to fit all wrist sizes and is also available in matching mesh necklaces (RRP US$35).
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The Sweetheart steel mesh bracelets are stretchable to fit all wrist sizes |
Four Ever and Infinity
As reported, these two Spring Summer 2014 collections feature eight sets of solitaire and round stud earring designs that can be paired with the rhodium micro-pavé crystal surround, providing a combination of up to 16 different looks.
According to Buckley London, the collections take the solitaire stud “from simple elegance to sparkling glamour”, allowing the wearer to become their very own creative designer.
The Four Ever collection (RRP £65) features pearl and gold plated studs as well as black and white crystal solitaire studs, while the Infinity collection (RRP £99) includes pink, blue, yellow and red crystals.
Presented in gift boxes, both sets are said to be hypoallergenic and nickel safe and offer a one-year international warranty.
For more information on Buckley London, e-mail Neil Thompson at neil@buckleylondon.com. Visit www.buckleylondon.com.
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The Four Ever and Infinity collections provide a combination of up to 16 different looks | |
