DENIZEN marks ten years in duty free with fresh collections at TFWA in Cannes

Leading destination jewellery specialist DENIZEN will showcase a series of new launches at the 2025 TFWA World Exhibition as it celebrates a decade in duty free (Yellow Village D35).

With its sense of place-focused customised, location-exclusive collections, DENIZEN has continued to build strong momentum in travel retail with new retailers while strengthening its existing partnerships globally.

The past year has seen the company mark several key developments across airport, cruise and inflight retail in the Americas; Europe, the Middle East and Africa (EMEA); and Asia Pacific.

DENIZEN’s TFWA showcase will comprise a range of new collections and travel retail additions, including:

  • Voyage – the ever-growing signature collection of destination maps for each continent
  • Cruiselink – the charm version of Voyage for cruise retail
  • Passport – airport and port-of-call tag charms designed as storytelling collectibles
  • Icons charms – travel-inspired pieces that are either finely detailed and gold-filled or colourful and playful
  • Chain bracelets and necklaces – modern and versatile statement pieces offering new ways of wearing charms
  • Premium and luxury lines – sterling silver and 14K gold for upscale retailers
DENIZEN’s TFWA showcase will include (from top) destination maps, such as Greenland and Antarctica Bliss in sterling silver and 14K gold; the Passport collection of port-of-call tag charms; and Cruiselink charm bracelets

DENIZEN Managing Director Estelle Baumann said, “We’re very much looking forward to our annual rendezvous in Cannes where the travel retail community converges.

“Our focus remains on expanding our signature collections while diversifying our offering with exciting additions to answer the need for high-quality, exclusive and meaningful destination merchandise.

“Our new charm collections were designed with the new generation of travellers in mind. We’ve been developing the self-select capabilities of our stainless-steel range while our luxury lines have been thriving in new channels.

“We’re proud to showcase how DENIZEN continues to make waves and reach new heights in global travel retail.” ✈

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