NETHERLANDS. Montblanc has opened its redesigned boutique at Amsterdam Airport Schiphol in partnership with watch and jewellery specialist Gassan, strengthening its travel retail presence at the Dutch hub.
The 35sq m boutique is located in the Terminal 2 transit area and offers a selection of the luxury maison’s writing instruments, leather goods and timepieces.
The official opening on 21 October was attended by Montblanc Head of Travel Retail Europe Jonas Weber-Heyn; Gassan Chief Commercial Officer David Bijlsma and Chief Creative Officer Debora Leeser; Schiphol Chief Commercial Officer Arthur Reijnhart, Head of Retail, F&B and Commercial Services Hans de Groot, Director Commercial Terminal Tim de Bie and Business Manager Retail Bernard Biemans.
The store design reflects Montblanc’s current global campaign, The Journey, which explores the connections between travel, personal experiences and storytelling.
The product assortment includes Montblanc’s signature Meisterstück writing instruments alongside contemporary collections, leather goods ranging from briefcases and duffel bags to wallets and travel accessories, and a selection of Swiss-made timepieces.
The redesigned space has been developed in collaboration with Gassan, Montblanc’s longstanding retail partner at Schiphol.
Gassan Chief Commercial Officer David Bijlsma said: “The opening of the renewed Montblanc boutique at Amsterdam Airport Schiphol marks an important milestone in our continued commitment to creating exceptional retail experiences in key international travel destinations.
“Amsterdam is a natural setting for Montblanc, bringing together discerning travellers from around the world, and we are delighted to offer them an inspiring environment in which to discover the maison’s craftsmanship, heritage and spirit of innovation.”
Weber-Heyn commented: “We are pleased to announce the reopening of our newly redesigned boutique at Amsterdam Schiphol Airport, created in close collaboration with our long-standing partner, Gassan and Schiphol Airport.
“Located in one of Europe’s key travel hubs, the upgraded boutique showcases Montblanc’s full universe of craftsmanship – from iconic writing instruments and fine timepieces to luxury leather goods – offering international travellers an elevated shopping experience defined by timeless elegance and modern design.” ✈
