CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for September covering spirits & wine, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base.
The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- September 2026 shows month-on-month position movements from the August 2026 Index for spirits & wine.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Spirits & Wine Brand Searches September 2026
1. Kweichow Moutai Feitian 53%
2. Suntory Yamazaki 12 years old 43%
3. Hennessy XO 40%
4. The Macallan Colour Collection 18 Years Old 43%
5. Martell XO 40%
6. The Macallan Colour Collection 12 Years Old 40%
7. Martell Cordon Bleu Cognac 40%
8. Royal Salute The Treasured Blend 25 Year Old
9. The Macallan Terra 43.8%
10. Penfolds Bin 389 Cabernet Shiraz 2022 Designed by Nigo 14.5%
11. The Macallan Colour Collection 15 Years Old 43%
12. Hennessy Paradis 40%
13. Suntory Hibiki Japanese Harmony Master’s Select 43%
14. Prince Hubert de Polignac XO Royal Cognac 40%
15. Martell Cordon Bleu Extra Cognac 40%
16. Moutai Golden Prince 53%
17. Rémy Martin XO Excellence 40%
18. The Macallan Colour Collection 21 Years Old 43%
19. The Macallan Quest 40%
20. Kweichow Moutai Libai edition 53% (duty-free exclusive)
At a glance
- September 2026 shows month-on-month position movements from the August 2026 Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches September 2026
1. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour #40
2. YSL Le Cushion Encre de Peau Foundation #B20
3. YSL Touche Eclat Glow-Pact Cushion #B10
4. Albion Elegance La Poudre Haute Nuance #01
5. Nars Light Reflecting Pressed Setting Powder #crystal
6. Chanel Les Beiges Eyeshadow Palette #light
7. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
8. YSL Rouge Volupté Shine #46
9. Tom Ford Eye Color Quad #04
10. YSL All Hours Foundation Luminous Matte #LC2
11. Chanel Poudre Universelle Libre Natural Finish Loose Powder #10
12. Chanel Rouge Alluge Velvet Luminous Matte Lip Color #58
13. Clinique Cheek Pop #08 Melon POP
14. Tom Ford Lip Color #16
15. Chanel Rouge Allure INK Matte Lip Liquid Color #804
16. Dior Addict Lip Glow Balm #001
17. Giorgio Armani Lip Maestro #405
18. Chanel Rouge Coco Flash Color Shine #90
19. YSL Vinyl Cream Lip Stain #416
20. Dior Rouge Blush Longwear#100
At a glance
- September 2026 shows month-on-month position movements from the August 2026 Index for skincare.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches September 2026
1. Helena Rubinstein Replasty Age Recovery Night Cream
2. Clé de Peau Beauté Correcting Cream Veil
3. La Mer The Treatment Lotion 150ml
4. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
5. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
6. La Mer Crème de la Mer
7. La Mer The Eye Concentrate
8. Helena Rubinstein Re-Plasty Age Recovery Day and Night Set
9. SK-II Pitera™ Deluxe Set (Facial Treatment Essence+Clear Lotion)
10. Lancôme Advanced Genifique Youth Activating Concentrate Duo
11. Clarins Double Serum Anti-Aging + Anti-Wrinkle Serum
12. SkinCeuticals Phyto Corrective Hydrating Soothing Fluid
13. SK-II Facial Treatment Essence
14. SkinCeuticals A.G.E Interrupter Ultra Serum
15. La Prairie Skin Caviar Luxe Eye Cream
16. Guerlain Abeille Royale Adavanced Youth Watery Oil
17. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo Set
18. Lancôme Advanced Genifique Eye Cream Duo
19. Lancôme Absolue Revitalizing Eye Cream Duo
20. La Prairie Skin Caviar Liquid Lift
At a glance
- September 2026 shows month-on-month position movements from the August 2026 Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches September 2026
1. Chanel Coco Mademoiselle edp
2. Le Labo Santal 33 edp
3. Chanel Gabrielle edp
4. Chanel 1957 les exclusifs de chanel edp
5. Chanel Bleu de Chanel edp
6. Chanel Gabrielle Essence
7. Giorgio Armani Prive The Yulong edt
8. Loewe Aire Sutileza edt
9. Tom Ford Oud Wood edp
10. Creed Silver Mountain Water edp
11. Dior Sauvage edt
12. Penhaligon’s The Coveted Duchess Rose edp
13. Chanel Bleu De Chanel Parfum
14. Jo Malone London Wild Bluebell Cologne
15. Chanel Chance Eau Fraiche edt
16. Diptyque Philosykos edt
17. Chanel Chance Eau Tendre edt
18. Diptyque Tam Dao edp
19. Dior Miss Dior edt
20. Maison Francis Kurkdjian Baccarat Rouge 540 Extrait De Parfum
At a glance
- September 2026 shows month-on-month position movements from the August 2026 Index for confectionery.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches September 2026
1. Lindt Assorted Napolitains Carrier Box 250g
2. Ferrero Rocher Box 375g
3. Lindt Gold White Bar Stracciatella 300g
4. Lindt Lindor Tube Assorted with Dulce De Leche 400g
5. Godiva Tower Napolitains Medium 450g
6. Lindt Silver Dark Hazelnut Bar 300g
7. Lindt Lindor Tube Filled Milk Chocolates 400g
8. Venchi Gift box Assorted Chocoviar-Pralinen 172g
9. Godiva Milk Chocolate Pearls 43g
10. Godiva Dark Chocolate With Almonds 300g
11. Godiva Carrés Milk Chocolate 36pc 190g
12. Cadbury Daily Milk Whole Nut Tablet 300g
13. Guylian dark praline seashells chocolate box 225g
14. Toblerone Tiny Milk Bag 272g
15. Lindt Lindor milk chocolate with hazelnut-pieces 100g
16. Lindt Lindor Tube Assorted Filled Dark Chocolates 387g
17. Venchi Mini book metal tin with assorted Chocolate 119g
18. RitterSport Pistachio milk chocolate bars 5pcs 500g
19. Lindt Tube Assorted 400g
20. Lindt Mini Pralines Box 155g
At a glance
- September 2026 shows month-on-month position movements from the August 2026 Index for watches.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches September 2026
1. Cartier Ballon Bleu de Cartier watch, 28mm, quartz movement, steel
2. Rolex Submariner Date, Oyster, 41mm, oystersteel, green
3. Rolex Oyster Perpetual Datejust, 31mm, oystersteel and yellow gold, olive-green diamond-set dial, Jubilee bracelet
4. Rolex Oyster Pertetual Lady-datejust, 28mm, oystersteel and everose gold, olive-green diamond-set dial, Jubilee bracelet, five-piece links
5. Rolex Oyster Perpetual GMT-Mater II in oystersteel, 40mm, black dial, Jubilee bracelet, red and blue Cerachrom bezel
6. Cartier Panthère de Cartier watch, small model, steel, quartz movement
7. Rolex Oyster Perpetual Submariner Date, 41mm, oystersteel, black ceramic, black dial
8. Rolex Oyster Perpetual Cosmograph Daytona, 40mm, oystersteel, white dial, oyster bracelet, black Cerachrom bezel with tachymetric scale
9. Rolex Oyster Perpetual Datejust, 31mm, oystersteel and white gold, mint-green dial, Jubilee bracelet
10. Rolex Oyster Perpetual GMT-Master II in oystersteel, 40mm, black dial, Jubilee bracelet, blue and black Cerachrom bezel
11. Rolex Oyster Perpetual Lady-Datejust, 28mm, oystersteel and white gold, pink diamond-set dial, oyster bracelet
12. Cartier Tank Solo watch, small model, steel, leather, black calfskin strap
13. Rolex Oyster Perpetual Lady-Datejust, 28mm, oystersteel and white gold, dark grey dial, Jubilee bracelet
14. Cartier Ballon Bleu de Cartier Watch 33mm, steel, diamonds
15. Rolex Perpetual Lady-Datejust, 28mm, oystersteel and yellow gold, silver diamond-set dial, Jubilee bracelet
16. Jaeger-LeCoultre Reverso One Duetto, manual, pink gold, 56 diamonds, alligator leather strap
17. Rolex Oyster Perpetual Lady-Datejust, 28mm, oystersteel and everose gold, chocolate dial, Jubilee bracelet
18. Rolex Oyster Perpetual Sky-Dweller, 42mm, oystersteel and white gold, bright-blue dial, Jubilee bracelet
19. Cartier Tank Must watch, steel on steel, mechanical movement, square-shaped dial, blue crown, calendar aperture at 6
20. Cartier Ballon Bleu de Cartier watch, mechanical movement, automatic winding, steel case, pink sunray dial
At a glance
- September 2026 shows month-on-month position movements from the August 2026 Index for bags.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches September 2026
1. Chanel 25 Small Handbag, Black, Shiny Calfskin & Gold-Tone metal, 26 x 14 x 30cm
2. Louis Vuitton CarryAll PM
3. Chanel Mini Classic Handbag, Lambskin, Gold-Tone Metal, Black, 20 × 6 × 12cm
4. Louis Vuitton NéoNoé MM, Rose Poudre, 26 × 17.5 × 26cm
5. Louis Vuitton All In BB, Monogram
6. Chanel Clutch with Leather Strap, Grained Shiny Calfskin, Gold-Tone Metal, Black
7. Louis Vuitton Diane satchel, Monogram canvas, 24 x 9 x 15cm
8. Louis Vuitton Boulogne PM, Monogram, 26 × 9.5 × 16cm
9. Chanel Long Vanity with chain, Shiny Grained Calfskin, Gold-Tone Metal, Black, 17 × 8 × 9.5cm
10. Chanel 25 Small Handbag, Black, Grained calfskin & gold-tone metal, 26 x 14 x 30cm
11. Chanel Small Classic Handbag, Grained Calfskin & Gold-Tone Metal, Black, 23 × 6 × 14.5cm
12. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram, 20.5 × 12 × 13.5cm
13. Gucci Horsebit 1955 Bag medium shoulder bag, GG Supreme, Brown
14. Louis Vuitton Mini Pochette Accessoires, Monogram, 15.5 x 4 x 10.5cm
15. Louis Vuitton OnTheGo PM tote, Monogram and Monogram Reverse canvas, detachable coin purse
16. Dior Small Dior Toujours Bag
17. Longchamp Le Pliage Original L Travel Bag, Black, Recycled Canvas, 45 x 23 x 35cm
18. Gucci GG Marmont matelassé mini bag, black leather
19. Chanel Classic Mini Bag Charm, Grained Shiny Calfskin & Gold-Tone Metal, White, 11 x 4 x 9cm
20. Louis Vuitton Neverfull GM, Monogram, 39 x 19 x 32cm
At a glance
- September 2026 shows month-on-month position movements from the August 2026 Index for jewellery.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches September 2026
1. Bvlgari Divas’ Dream Necklace, 18k rose gold, mother-of-pearl, one diamond
2. Van Cleef & Arpels, Vintage Alhambra pendant, 18k yellow gold, carnelian
3. Bvlgari Divas’ Dream Necklace, 18k rose gold pendant, mother-of-pearl, diamond, paved diamonds
4. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, carnelian
5. Van Cleef & Arpels, Sweet Alhambra pendant, 18k rose gold, carnelian
6. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18k yellow gold, onyx
7. Cartier D’Amour necklace XS rose gold, diamond
8. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
9. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
10. Tiffany T smile pendant in 18k rose gold, small
11. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, 18k rose gold, carnelian
12. Cartier Love wedding band, rose gold
13. Cartier Love bracelet, small model, rose gold
14. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, rhodium plated 18k white gold, chalcedony
15. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
16. Cartier Juste un Clou bracelet SM, 18k rose gold, 20 brilliant-cut diamonds
17. Bvlgari Divas’ Dream Necklace, 18k rose gold, mother-of-pearl and a round diamond, pavé diamonds
18. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18k white gold
19. Bvlgari B.zero1 Necklace, 18k rose gold, ceramic
20. Bvlgari Necklace DIVAS’ DREAM, rose gold, one diamond, carnelian ✈
