SWITZERLAND. Bvlgari has opened a double-sided pop-up in Zürich Airport to celebrate both the 20th anniversary of the ‘B.Zero1’ design and the Italian brand’s latest diamond jewellery collection ‘Fiorever’.
The striking pop-up, which will run until November, is the result of Bvlgari’s ongoing partnership with Dufry and Zürich Airport. It was inspired by a labyrinth and invites travelling customers to discover Bvlgari’s ‘abstract universe’. On one side, it features the 20th anniversary special edition of the brand’s B.Zero.1 design, engraved with “XX Anniversary” on the internal ferrule.
On the other side of the pop-up, guests can discover Bvlgari’s new Fiorever collection. The collection celebrates the four-petalled flower as one of the jeweller’s most recognisable motifs. The new collection utilises this motif enhanced with bold geometric lines and diamonds. According to the brand, Fiorever is a marriage of the Italian word for flower (flore) and the English word forever.
