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Aqva pour Homme Marine: the new masculine fragrance from Bvlgari Parfums | |
ITALY. Bvlgari Parfums unveiled its new men’s fragrance at last week’s TFWA World Exhibition. Aqva Pour Homme Marine – described as a new interpretation of the original Aqva Pour Homme – will begin rolling out in travel retail worldwide from February 2008.
The scent is designed to evoke the natural freshness and vitality of the ocean, using ingredients such as neroli, grapefruit, white cedar wood and the aquatic plant posidonia, a key component of its Aqva Pour Homme predecessor. The juice was created by Jacques Cavallier.
The fragrance flacon is a reworked version of the original, with a round, pebble-like form, this time complemented by an aqua-green colour code which is echoed on the outer carton.
The fragrance is available as a 50ml and 100ml edt, priced in travel retail at €40 and €56, respectively (on a par with the original). There will also be a 2 x 50ml duo presentation that is exclusive to travel retail. Body ancillaries will be added later on next year.
Bvlgari has created a new advertising visual for Aqva Pour Homme Marine, using the same model who posed for the original fragrance. In the new campaign he is described as “vibrantly masculine”, and “totally at ease with the element of water”.
In other news, Bvlgari Parfums previewed its new skincare range in Cannes. The collection is launching now on the Italian domestic market, and will be rolled out internationally in 2008.
The travel retail debut is scheduled for 2009.
MORE STORIES ON BVLGARI PARFUMS
Bvlgari announces new travel retail appointment – 18/06/07
Bvlgari aims for purple patch with Omnia Améthyste – 31/10/06
Bvlgari Parfums unveils new contemporary classics – 07/08/06
