Electronics travel retailer Capi has unveiled a one-off pair of €6,000 Bowers & Wilkins P5 headphones decorated with gold and inlaid with diamonds at Amsterdam Airport Schiphol.
Displayed in the “˜It’s Exclusive’ section of the Capi store in Lounge 3, the premium portable headphones – promoted as “˜a concert for one’ – have been customised by Antwerp-based jeweller Charles Leytens & Son Diamonds Belgium. The ear pad frame is 18-carat white gold; 56 diamonds have been set into the ear pads forming the letters B and W.
The headphone set itself has been created using the most advanced technology to provide a “rich, pure, detailed and natural” sound, Capi said.
Dedicated to exclusive products of the highest quality, “˜It’s Exclusive’ is one of seven marketing concepts introduced by Capi to cater to all types of customers, according to their specific needs and wants. Capi said that it aims to be a trendsetter, not only in the products it offers customers, but also in the way it offers them. “In this case, the headphones really is exclusive, as it is the only specimen made,” the retailer stressed.
Bowers & Wilkins Benelux Managing Director Erwin van der Putten said: “Ever since Bowers & Wilkins Benelux chose to relocate their head office to Antwerp, we wanted to do something special. Antwerp is renowned for its diamond business; therefore we chose to commission a limited edition headphone set with real Antwerp diamonds as our way of celebrating our new head Office (ID-Lounge) in Antwerp.
“The P5 diamond is the result of 50 years’ experience in acoustics, audio quality and the best quality diamonds in the world. “˜A concert for one’ just became a whole lot more exclusive. We chose Capi for their great reputation in offering quality products for the right price and because of the high international exposure possibilities within their duty free chain. Their customer profile fits Bowers & Wilkins perfectly.”
Capi-Lux Managing Director Peter Wiggers added: “Bowers & Wilkins is a renowned brand of superior quality electronics that is ideally suited to our strategy and our brand portfolio. We already have a dedicated Bowers & Wilkins display in our shops and this exceptional, custom made headphones is the crowning achievement in our combined aim to provide customers with exclusive and trendsetting products. ”
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The Bowers & Wilkin P5 headphones set has been customised by Antwerp-based jeweller Charles Leytens & Son Diamonds Belgium, and comes with a certificate of authenticity | |
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The headphone set is being displayed in the “˜It’s Exclusive’ section of the Capi Lounge 3 store, which is dedicated to exclusive products of the highest quality |
