Cosmetics


Interview: Shiseido Chief Brand Officer Echo Lo on why age really is just a number

“This is not just a product launch for us. It’s really a new perspective on beauty, a perspective that, with its authentic base in research, is changing how we see ageing.” Meet the dynamic Shiseido Chief Brand Officer Echo Lo in a fascinating discourse on the Japanese beauty house’s blockbuster new Ultimune Power Infusing Serum launch.

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