SOUTH KOREA. L’Oréal Travel Retail APAC, in partnership with The Shilla Duty Free, recently hosted a Prada Banana Balm Outpost at Incheon International Airport Terminal 2 East.
The colourful pop-up marked the launch of the new Prada Banana Balm, a playful addition to Prada Beauty’s balm pillar.
The outpost communicated the product’s “fun, fashion-forward spirit” through interactive touchpoints that blended beauty, creativity and entertainment.
Highlights included:
- Launch of the new Prada Banana Balm, extending Prada Beauty’s core balm range
- Complimentary banana jellies and banana-printed pouches
- Personalised engraving services for lipsticks
- Flash makeup services, offering quick consultations and product discovery
- Live makeup shows held across three weekends, with the opening weekend fronted by renowned celebrity makeup artist Lee Sangeun (@makeup_maker)
- Photobooth experience with magnet output, inspired by the tradition of collecting travel magnets as souvenirs.
“We are thrilled to unveil the Prada Banana Balm Pop-up, an unmissable visual statement that perfectly encapsulates the innovative spirit of Prada Beauty” said Prada Beauty Travel Retail APAC General Manager Marin Vialle.
“This bold pop-up celebrates the launch of our new Prada Banana Balm, bringing travellers through an unexpected activation with exclusive experiences such as photobooth magnet keepsakes and captivating live makeup shows. Together with The Shilla Duty Free Korea, we continue to go beyond mere product discovery to redefine the traveller experience.” ✈
