Destination Merchandise
Vietnam Duty Free celebrates groundbreaking opening at Noi Bai International Airport, Hanoi
The Moodie Davitt Report is on location at Noi Bai International, gateway to the nation’s capital, Hanoi, on a seminal day for Vietnam’s travel retail sector. Today, a vibrant new force, Vietnam Duty Free, comes of age.
“With each step forward, VDF aspires to bring duty-free shopping in Vietnam closer to the standards of the world’s leading travel retail destinations, right at the country’s international gateway,” the company pledges.
The Moodie Davitt Report is on location at Noi Bai International, gateway to the nation’s capital, Hanoi, on a seminal day for Vietnam’s travel retail sector. Today, a vibrant new force, Vietnam Duty Free, comes of age.
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Today’s images, courtesy of Vietnam Duty Free, offer a closer look at the company’s latest retail development at Noi Bai International Airport, marking the end of the first phase of its roll-out at one of Southeast Asia’s fastest-growing key hubs.
“Confectionery already has a strong conversion in travel retail, but stopping shoppers is no longer enough to grow the category,” says Mars Wrigley International Travel Retail Market Director An De Volder.
The limited-edition figure combines Mickey Mouse details with racing-inspired design elements, capturing the momentum surrounding Formula 1 in the region.
The vast store, described as a milestone in the brand’s international growth, is positioned beneath a soaring 23-foot-high ceiling. It represents the brand’s most ambitious retail expression to date.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our two WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.












