Brand News
On Location: Marc Jacobs Beauty returns to the spotlight with glamorous London launch
The Moodie Davitt Report Brands Director Hannah Tan was on location at Decimo in London, where Coty relaunched Marc Jacobs Beauty ahead of a travel retail roll-out at JFK and Palma de Mallorca airports.
The redesigned Le Marché Duty Free introduces a more open layout, enhanced discovery and curated categories shaped by extensive consumer insight.
The Moodie Davitt Report Brands Director Hannah Tan was on location at Decimo in London, where Coty relaunched Marc Jacobs Beauty ahead of a travel retail roll-out at JFK and Palma de Mallorca airports.
The initiative is designed to attract more international visitors through a range of promotional activities, building on strong momentum at the World Tower store, where foreign shopper numbers increased +70% year-on-year between January and May.
Located in the centre of the Yangtze River Delta, Changzhou Benniu International Airport is a major aviation hub for the Suzhou-Wuxi-Changzhou metropolitan area, and the third-largest airport in Jiangsu.
“We want to take our offering to the next level as an experiential brand rather than just functional,” was the mission. And Ospree Duty Free-run Le Marché Duty Free has responded with style.
Located in Terminal 1, the store showcases the brand’s artistic installations and distinctive spatial design elements, creating an engaging and multi-sensory experience for travellers.
Today’s visit to Manchester Airport offers a close-up look at how Avolta is blending retail, hospitality, entertainment and local storytelling across the key northern English gateway’s commercial estate.
The childrenswear brand has entered the South Korean travel retail market with a Jeju Island boutique that combines Japanese craftsmanship and destination-inspired storytelling.
The Double Serum campaign demonstrated how a data-led digital strategy can connect traveller engagement with measurable conversion, offering a blueprint for the digital travel retail campaigns of the future.
The Shilla Duty Free Singapore is bringing sunshine, savings and Disney magic to Changi Airport through a summer campaign designed to boost engagement and conversion during peak summer travel months.
Held from 21-23 July at the Cairns Convention Centre, the event will see both companies address ‘The Changing Face of Convenience Retailing at Airports’.
Working closely with Malt Master Kelsey McKechnie, Arsham will design a phased artistic programme that will roll out in stages before the forthcoming release, The Dawn of Our Spirit, a hand-crafted whisky collection.












