Brand News
Teremana set to celebrate National Tequila Day with colourful airport campaign and Moodie Davitt makeover
“Sharing the Mana is a beautiful philosophy which creates a standout offering in the tequila category,” says Mast-Jägermeister Marketing Director Global Travel Retail Stephanie Cleary.
Through July, in a temporary departure from traditional sales, the shelves of Aesop are cleared of formulation bottles and replenished instead with literature that champions the voices of women.
“Sharing the Mana is a beautiful philosophy which creates a standout offering in the tequila category,” says Mast-Jägermeister Marketing Director Global Travel Retail Stephanie Cleary.
The industry’s flagship event is building momentum, with leading international brands and travel retail stakeholders confirming their presence in Cannes.
The revamped Busan downtown food zone brings together Korean, Japanese and global favourites, alongside exclusive travel retail-first offerings, catering to growing traveller demand for distinctive food souvenirs.
Spanning more than 600 travel retail locations and over 50 airport activations, the campaign marks Sol de Janeiro’s largest global summer programme to date, combining immersive retail animations with the brand’s latest bodycare and fragrance offerings.
Under plans to revitalise the core categories at Sydney Airport, popular Australian beauty retailer MECCA will enter the duty-free channel, Victoria’s Secret will open a boutique in T1 while fast-growing beauty name Aesop has just made its Sydney Airport store debut.
The Scotland-distilled single malt brand from acclaimed Indian actor, Yash, will debut across key airport hubs in India, wider Asia, the Middle East and Europe, introducing a four-expression portfolio aimed at a new generation of whisky consumers.
Throughout her career, Vanessa Widmann has built a stellar reputation for driving growth, leading transformation, building high-performing teams and delivering diverse consumer experiences.
A limited release of just 60 bottles, ABD Maestro’s aged expression brings decades of maturation and collector appeal to Indian airport retail through Ospree Duty Free.
The exclusive launch introduces Lotte Hotel Seoul’s signature kimchi recipe to airport travellers, with an Incheon Airport roll-out set for 12 August.
In this opinion piece, Vice President & Managing Director Joost Rosmuller highlights the success of recent Toblerone activations across key global travel hubs, as well The Ultimate Gift campaign, as examples of how exclusivity and storytelling can drive conversion.












