Retail Promotions
‘Where tales take flight’ – Ajmal brings The Untold Stories collection to Zayed International Airport
The pop-up brings The Untold Stories collection to life through immersive storytelling and fragrance discovery, celebrating Ajmal’s dual Emirati and Indian perfumery heritage.
Belfast City Airport spotlights Northern Ireland distillers in ‘That’s the Spirit’ campaign
Passengers are invited to sample premium spirits from some of the region’s leading distilleries, offered at World Duty Free and the Aspire Lounge.
KIMHĒKIM brings its ‘obsessively beautiful’ fashion to Shinsegae Duty Free in Seoul
Founded in Paris in 2016 by designer In Tae Kim, KIMHĒKIM has drawn international acclaim for its fusion of traditional Korean artistry with contemporary couture.
Hennessy says ‘Have a summer drink on us’ at Hong Kong and Changi airports
The ‘Summer Liquid to Lips’ campaign gives a fresh, spirited twist to Hennessy Cognac through playful tasting experiences and seasonal activations at key regional airports.
Lotte Duty Free enhances product mix with premium brands in high-growth categories
After recording a 44% year-on-year sales increase in baby products during the first half of 2025, the retailer has responded by introducing premium brands such as Bugaboo. With beauty device sales also surging, Lotte Duty Free has also introduced the fast-growing Botem brand.
Penhaligon’s delivers sense of place with ‘culturally resonant’ pop-ups in Thailand and Singapore
The pop-ups celebrate each destination’s heritage and spirit through exclusive GWPs and locally inspired storytelling, inviting travellers to discover the brand through a regional lens.
Campari and Avolta launch revamped Appleton Estate boutique at Sangster International Airport
The store invites travellers to step into the heart of Jamaican rum-making, through rich storytelling, craft-inspired design and bespoke experiences just 50 miles from the Nassau Valley distillery.
Armani Beauty brings the Mediterranean to Copenhagen Airport with multi-axis Mare pop-up
The Copenhagen animation is the start of a planned multi-location tour in EMEA travel retail, as Armani Beauty brings the multi-axis summer concept to travellers throughout the peak holiday period.
Images of the Day: Cointreau and Don Julio team up for dual Margarita campaign in Cancún
Our latest image selection comes from Cancún International Airport, where Cointreau and Don Julio have joined hands for a dual Margarita-themed promotional campaign designed to elevate brand engagement.
Bacardi engages summer travellers with Patrón El Alto x Ushuaïa Ibiza campaign at UK and Spain airports
The campaign is amplified through a partnership with world-renowned nightlife brand Ushuaïa Ibiza, engaging aspirational and high-value travellers during the peak summer season through a fusion of cultural energy and luxury lifestyle experiences.
L’Oréal Travel Retail and CDFG heat up Sanya with Kérastase summer travel campaign
The Kérastase Summer Beach Club campaign ran throughout July at cdf Sanya International Duty Free Shopping Complex in Haitang Bay and Rosewood Hotel Sanya with a bold summer takeover.
Skull X expands into Malaysia travel retail with Eraman at Kuala Lumpur International Airport
The company’s spirits portfolio, featuring flagship brand Skull X Vodka along with Masons of Yorkshire Gin and Aman Ultra Premium Tequila, is now listed at the retailer’s airport stores.
