Retail Promotions
This week on social media: Travel retail ushers in the New Year with promotional flurry
This Week on Social Media is a regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.
Top of the pops: Lotte Duty Free advances K-pop-led marketing with KickFlip and Hearts2Hearts
Riding the wave of the ongoing global K-pop boom, the partnership will showcase a variety of K-content, including brand campaigns featuring the groups across the retailer’s stores in Korea and abroad, as well as its social media channels.
CNSC Sanya duty-free sales surge +183% over three-day New Year period amid strong holiday demand
CNSC attributes the growth to the Hainan Free Trade Port island-wide customs closure, combined with integrated operations across its airport, port and downtown duty-free outlets.
Cartier debuts luxury fragrance line at Incheon International Airport with Shinsegae Duty Free
The launch enhances the luxury house’s growing travel retail presence, extending beyond the traditional watch and jewellery-led airport offer.
Heady heights in Hainan: Three-day New Year’s holiday duty-free sales rocket +128.9%
2026 got off to a flying start for offshore duty-free retailers as sales soared to RMB712 million (US$101.8 million) during the three-day New Year’s holiday. Some 442,000 items were sold while footfall and conversion were encouragingly heavy.
Promotional blitz and strong footfall prompt +93.8% surge in New Year’s Day Hainan offshore duty-free sales
The Haikou Customs figures reveal that approximately 148,000 items were purchased, up +30% year-on-year. The number of shoppers increased +45.8% over 1 January 2025 to 32,000.
China Duty Free Group celebrates landmark Shanghai Pudong and Hongqiao openings; pledges ambitious upgrade
What a way to begin 2026. China Duty Free Group today unveiled the first phase of its new operations at Shanghai Pudong International and Shanghai Hongqiao International airports. pledging an ambitious renovation to follow, adding over 150 new brands and more than ten sub-categories.
Dubai Duty Free shatters all-time record with milestone US$2.4 billion in 2025 sales
Records tumble as Dubai Duty Free brings down the curtain on an extraordinary 2025. Not only did annual sales smash through the previous all-time record but December proved to be the most successful year in the retailer’s remarkable 42-year history.
‘High Five’ time as Hainan Tourism Investment Duty Free celebrates Sanya store’s fifth anniversary with promotional blitz
Five years on from its breakthrough store opening in downtown Sanya, Hainan Tourism Investment Duty Free is honouring the landmark with its biggest promotional event of the year.
Golden moments in Mumbai as Pernod Ricard GTR and Ospree Duty Free partner in landmark Chivas Regal boutique launch
The gold-gilded boutique immerses shoppers through striking visuals illuminated on digital screens, along with playful consumer engagement tools. These can all be modified throughout the year to highlight new innovations or seasonal activity.
L’Oréal Travel Retail APAC and Shilla introduce immersive Prada Banana Balm pop-up at Incheon Airport
The colourful pop-up at Incheon Airport Terminal 2 East marked the launch of Prada Banana Balm, a playful addition to Prada Beauty’s balm pillar.
Turning layovers into lift-offs – Avolta hosts flight simulator experience at Toronto Pearson Airport
Avolta has introduced a flight simulator experience and launched a special-edition whisky at Toronto Pearson International Airport, among a series of events and experiences aimed at engaging travellers over the holiday travel period.
