Retail Promotions
Bvlgari and Avolta partner for dual counter openings at Madrid Airport
Throughout February, the corners were complemented by two promotional spaces which invited travellers to embark on an immersive experience into the Allegra’s world of Italian emotions.
The LVMH-owned travel retailer is leveraging the high-profile trade event to position itself as a key partner for international brands entering China’s fastest-growing luxury market.
The retailer has launched an immersive line-up of events during the expo, including a Fashion Week, the CDFG Watch Carnival, brand showcases and cultural exhibitions.
The breakthrough partnership allow customers to earn 1 Qantas Point for every A$1 spent at Lotte Duty Free when they provide their Qantas Frequent Flyer membership.
The four-step experiential activation debuts Ritter Sport’s new ad campaign, ‘Start Your Love Affair with the Square’ in global travel retail.
China Duty Free Group is once again making a standout presence at the event with an immersive 600sq m open-concept booth at Hall 5 in the main exhibition area.
Set in the international terminal arrivals area, the immersive activation showcases the brand’s largest portfolio display in India’s duty-free market, featuring travel retail-exclusive single malts.
Available across all four terminals at Changi Airport, SirDavis offers travellers a premium whiskey experience with dedicated activations in both departures and arrivals.
The Italian Prosecco brand has partnered with Avolta to unveil a ‘Cheat on Champagne’ pop-up in Terminal 5, where travellers can experience the at-home bar concept until 30 April.
China’s second-largest duty-free retailer, operated by Hainan Tourism Investment Duty Free Co., transformed the exhibition space (2C02 Hall 2) into a multisensory pavilion, merging smart technology, whisky culture, high-end fashion collections and premium beauty experiences.
The Dubai Duty Free Spring Trials Weekend at Newbury Racecourse attracted record crowds and delivered high media exposure for the leading travel retailer.
The activation marks the fourth between L’Oréal Travel Retail and Dubau Duty Free. Their ongoing partnership underscores a shared commitment to bringing innovative experiences and premium offerings to travellers at DXB.
Today’s selection comes from Heathrow Airport, where a high-profile Don Julio x Peggy Gou collaboration is turning heads in Terminal 5 – with the artist herself making a special appearance to celebrate the launch.
