Retail Promotions
L’Oréal Travel Retail brings cinematic flair to Valentino Vendetta pre-launch
L’Oréal Travel Retail is positioning the channel as an important discovery platform for the duo Vendetta fragrances with a pre-launch spanning 200 locations in India and EMEA and centred on a hero pop-up at Paris CDG.
‘The Ultimate Gift’ – Qatar Duty Free marks Toblerone campaign finale with Education Above All donation
The Toblerone Crystal Bar auction at Hamad International generated the highest winning bid across nine participating airports, with proceeds earmarked for EAA Foundation’s Assalam Schools in Qatar.
Hidden in plain sight: Bacardi unveils Dewar’s speakeasy at Singapore Changi Airport with Lotte Duty Free
Dewar’s is bringing whisky discovery, cocktail culture and a touch of speakeasy intrigue to Singapore Changi Airport with an immersive Terminal 3 pop-up running until 16 September.
Rémy Cointreau and Avolta put Metaxa 12 Stars in the spotlight with immersive Greek airport campaign
The multi-touchpoint campaign blends refreshed packaging with tasting experiences and exclusive Club Avolta benefits to drive engagement across key Greek airports.
The Glen Grant brings Wanderlust Collection Asia Pacific campaign to a fitting finale at GDF Plaza
The Glen Grant’s 20sq m activation at the GDF Plaza in Haikou brought the travel retail-exclusive range to life through an immersive multi-sensory journey, guided tastings and a striking OOH media takeover.
Haribo brings destination-inspired storytelling to summer travel with channel-exclusive My CityTrip
Featuring its destination-inspired gummy range alongside immersive activations, the campaign invites travellers to explore Europe through a distinctive brand experience.
Mondelez WTR’s Toblerone ‘Ultimate Gift’ campaign raises over US$55,000 for local charities
The Toblerone ‘The Ultimate Gift’ campaign combines, luxury gifting, charitable impact and shopper engagement in a far-reaching campaign spanning 170 locations in global travel retail.
CNSC brings Nanjing’s cultural story to travel retail through Deji Art Museum collaboration
The travel retailer has partnered with Deji Art Museum to introduce two cultural IP collections at its Nanjing Lukou International Airport store, bringing locally inspired art and design to departing travellers.
Haikou Meilan International Airport transforms from transit hub to experiential space with summer campaign
Sino-Singapore (Hainan) Airport Commercial Management Co is harnessing a ‘first-store economy’ and ‘aviation + tourism’ strategy for a dynamic summer campaign at Haikou Meilan International Airport.
Elizabeth Arden serves up ‘Active Beauty’ campaign in Asia travel retail
The campaign taps into the beauty brand’s heritage of holistic beauty, combining wellness, movement and skincare to create more engaging consumer experiences across the region.
Mondelez WTR sharpens confectionery visibility across key Americas gateways
Mondelez WTR is stepping up investment across the Americas with permanent retail upgrades, destination-led Toblerone sense of place executions and shopper engagement initiatives spanning five key markets.
Unifree Duty Free brings summer energy to Istanbul Airport with seasonal activation
The seasonal campaign combines premium brand activations, live entertainment and immersive shopping experiences to engage travellers during the peak summer travel season.
