Retail Promotions
Shinsegae Duty Free extends partnership with Korean lifestyle brand Eastern Edition
Eastern Edition plans to create an exclusive art and culture campaign space utilising Shinsegae Duty Free’s character IP, while the travel retailer will provide media façade and pop-up zones within the Myeong-dong store’s Iconic Zone to support art branding and marketing initiatives.
The event underscored DFH’s focus on shaping the retail experience for private aviation travellers, with its Executive Retail Shop concept expanding at private jet terminals.
Eastern Edition plans to create an exclusive art and culture campaign space utilising Shinsegae Duty Free’s character IP, while the travel retailer will provide media façade and pop-up zones within the Myeong-dong store’s Iconic Zone to support art branding and marketing initiatives.
The Couture Twirl, which blends couture craftsmanship, digital interactivity and personalised services, reinforces Dior’s commitment to delivering best-in-class animations in travel retail.
The animation and high-profile collaboration with Ariana Grande are part of Swarovski’s ongoing ‘Lux Ignite’ transformation which aligns the brand with global pop culture and fashion.
As Lancôme commemorates this key milestone, the elegant campaign reinforces its leadership in luxury beauty and underlines the power of L’Oréal Travel Retail’s ‘Pentarchy’ collaborations.
Across social media, leading brands and retailers showcased their Valentine’s Day initiatives through eye-catching visuals, passenger engagement and storytelling.
The Lego/Kaboom store at Sydney Domestic Airport is showcasing a striking Valentine’s Day Lego floral bouquet display, while the Aelia Duty Free store at Auckland Airport is embracing Sydney Mardi Gras with themed installations, Strange Nature cocktails and a spin-to-win game.
Welcome to this February 2025 edition of The Moodie Davitt Magazine, which leads with a focus on the China market.
The Estée Lauder Companies has celebrated the opening of one of its largest free-standing travel retail stores in Europe at Brussels Airport.
Through this landmark campaign, Campari Group GTR and Aperol bring their signature ethos of joy and connection to South America’s most sought-after holiday destinations.
We feature highlights from this week’s Moodie Davitt Report WeChat Official Account, with our follower base climbing steadily to 5,831.
The collaborative marketing campaign aims to drive spending among domestic and international tourists while boosting local tourism.
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