Retail Promotions
The Hershey Company brings Reese’s Oreo Cup to Americas travel retail with multi-airport activation push
“The Reese’s Oreo Cup offers our retail partners a proven platform to drive traffic, strengthen conversion and unlock incremental growth across the region,” says The Hershey Company Commercial Lead Americas Melissa Benner.
Spend-paw-passenger set to soar as Heathrow Airport stores launch the bear necessities
Marking their retail debut, the already fur-nomenally popular bears will be available from 25 March at £27.99 (US$37) each.
Paul John and Bengaluru Duty Free extend airport-exclusive series with third single cask release
The limited-edition release is capped at 192 bottles, and will be available for a recommended retail price of INR14,950 (US$159) per 70cl at the retailer’s departures store in Kempegowda International Airport Terminal 2.
Prada Beauty’s Copenhagen Airport campaign sets new benchmark for data-led retail theatre
The Copenhagen activation reflects L’Oréal Travel Retail’s broader Pentarchy strategy through a combination of immersive storytelling and data-led insights.
Mondelez WTR and Avolta go social-first with Toblerone Crunchy Popcorn launch at Barcelona Airport
A trio of Spanish influencers brought the Toblerone Crunchy Popcorn launch to life, generating real-time content across reels, stories and behind-the-scenes formats.
A comeback for the ages: BTS mania sends Shinsegae Duty Free sales soaring in Seoul
The long-awaited comeback performance by blockbuster Korean boy band BTS on Saturday (21 March) in Seoul spurred not only a fan frenzy but a retail bonanza (UPDATED).
Airports as Artports: Valrhona and Extime Duty Free bring ‘Eggxtraordinaire’ chocolate artistry to Paris CDG Airport
The exhibit will bring together pastry chefs, painters, chocolatiers, sculptors and multidisciplinary creators to present their own egg-inspired creations.
Duty Zero by cdf champions cultural storytelling in Year of the Horse celebration
The immersive activation featured localised experiences, brand collaborations and the launch of the first permanent House of Suntory shop-in-shop.
Exterior Plus, Aena and Allianz launch programmatic advertising at Madrid and Barcelona airports
Debut partner Allianz, in partnership with its agency WPP Media, can optimise its campaigns in Madrid and Barcelona airports with tailored messages per terminals, and programme by time slot or audience profile.
Guest column: Gamification at sea – The missing link between passenger engagement and onboard revenue
“The future of onboard retail is active, not passive,” says TREZIO Co-Founder Philippe Ringlet as he introduces the company’s augmented-reality treasure hunt game aimed at turning passenger free time into purposeful dwell time in the cruise channel.
Australian trio Penfolds, Troye Sivan and Heinemann Oceania partner for Bin 389 campaign at Sydney Airport
Penfolds elevates its cultural and positioning through a partnership with Australian singer Troye Sivan, debuting a limited-edition Bin 389 collection via immersive travel retail activations at Sydney Airport.
Moodie Davitt WeChat: Key stories from Week 12
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
