Retail Promotions
Picture Gallery: Old Pulteney ‘Harbour in a Storm’ makes waves at Edinburgh and Heathrow airports
Old Pulteney’s 200th anniversary campaign combines its ‘Harbour in a Storm’ creative with immersive experiences and a showcase of some of the distillery’s rarest whiskies across airports in Paris, Edinburgh and London.
Travel Blue to highlight on-the-go comfort with world’s first 3D-printed travel pillow in Cannes
The new-generation Airflow pillow uses a breathable 3D-printed lattice designed to combine lightweight comfort, ergonomic support and flexibility in a travel-ready format.
Brown-Forman to spotlight premium whiskey offer and elevated travel retail experiences at Cannes
The presentation will feature Jack Daniel’s new ‘Be a Traveller, Not a Tourist’ digital engagement tool, with Woodford Reserve, The Glendronach and the wider super-premium+ spirits portfolio also in focus.
EVERRICH Duty Free brings Taiwanese terroir to life through immersive airport campaign
The ‘Formosan Terroir’ themed campaign is designed to turn pre-departure dwell time into an opportunity for discovery by fusing Taiwanese flavours, culture, entertainment and shopping.
Terminals to Watch: Air4casts spotlights eight airports where confectionery opportunities beckon
Jakarta Airport Terminal 3 tops the analysis, which compares passenger nationality mix and modelled confectionery propensity across high-volume international departure terminals.
Shinsegae Duty Free kicks off quarterly promotional push with Chuseok mega sale
The 25-day holiday promotion brings thousands of products, exclusive brand offers and themed activations across online and Myeong-dong stores.
Lacoste and Hyundai Duty Free serve up exclusivity and sense of place with Incheon Airport pop-up
Limited editions, locally inspired capsules and travel retail exclusives (TREXs) take centre stage at Lacoste’s new Hyundai Duty Free pop-up in Incheon Airport Terminal 2.
Images of the Day: Muscat Duty Free and Majid Al Futtaim partner to add magic to the arrivals experience
Muscat Duty Free and Majid Al Futtaim are combining airport retail with leisure and entertainment rewards in a new promotion designed to add value and excitement to the arrivals journey.
China Trading Desk highlights product visibility as AI’s influence on travel planning grows
In its Q3 survey, the Singapore-based marketing and travel intelligence company found that one in three Chinese outbound travellers surveyed now uses AI for trip planning, with airport shopping still attracting strong interest despite ongoing purchase barriers.
Opinion: Shiseido’s Fran Law on how star power can drive culture and commerce in travel retail
Shiseido Travel Retail Vice President Commercial and Business Development, Travel Retail Asia Pacific Fran Law explores how authentic cultural partnerships, connected consumer journeys and differentiated airport experiences can turn star power into sustained commercial value.
Images of the Day: CNSC delivers culture-led retail arena at Fuzhou Changle Airport
Fuzhou-inspired design and locally-rooted merchandise sit at the heart of a duo of new-look stores, as our latest image choice shows.
Attract, Convert, Thrive: Nestlé sets out confectionery growth agenda
NITR is advancing its A.C.T. framework through KitKat Formula 1, KitKat Japan and After Eight innovations to drive engagement, conversion and confectionery growth
