Retail Promotions
Belfast City Airport brings Northern Ireland’s distillers into focus with ‘That’s the Spirit’ campaign
The campaign, in partnership with World Duty Free, returns from 15 October-1 November, showcasing Northern Ireland’s distilling heritage through tastings, brand encounters and retail promotions.
The Macallan debuts TIME : SPACE Sherry Cask in Asia travel retail at Guangzhou Airport
Launched in partnership with China Duty Free Group, TIME : SPACE Sherry Cask is the first whisky to be influenced by casks seasoned with Valdespino sherry wine since the bodega came under The Macallan’s ownership.
Opinion: Rituals’ Lotte Rozemuller on making “discovery feel effortless” in travel retail
Rituals Global Travel Retail Director Lotte Rozemuller explores the role of cultural storytelling and sensory experiences in driving engagement, drawing on the brand’s Amsterdam Collection and its travel retail roll-out.
Interview: ARI CEO Ray Hernan on how travel retail should resonate with relevance
ARI CEO Ray Hernan talks to Dermot Davitt about communicating value, promoting local with authenticity and maintaining travel retail’s relevance.
Cavendish & Harvey adds multisensory twist to confectionery portfolio with two new flavours
Launched at the recent Cannes show, the German confectionery specialist’s two new ranges combine fruit-led flavours and multisensory appeal with premium packaging designed to strengthen travel retail assortments and attract impulse purchases.
Interview: Clarins’ Katalin Berenyi on building beauty heroes and recruiting the next generation
In this interview, Clarins General Manager Katalin Berenyi discusses how Double Serum Foundation, an evolving TREX strategy and opportunities in cruise and Asia are shaping the brand’s next phase of travel retail growth.
TREX Awards 2027: The hunt begins for travel retail-exclusive excellence as entries open
Now in its third edition, the only global cross-category awards programme dedicated to travel retail-exclusive (TREX) products and initiatives builds on the resounding success of its first two editions, spotlighting differentiation, excellence and unique, channel-specific value for travellers.
This week on social media: Autumn-themed campaigns bring seasonal colour to travel retail
A change of season brings a fresh palette of colours, flavours and experiences to travel retail. As airports and retailers embrace autumn, we gather some of the most engaging social media campaigns and posts celebrating the season across the industry.
CDFG Hainan stores post +21% traffic growth during National Day holiday as duty-free sales climb
A +21% surge in footfall at China Duty Free Group’s Hainan stores during ‘Super Golden Week’ was reflected in the province’s wider offshore duty-free market, with sales reaching US$127.57 million during the National Day holiday (1-7 October) alone.
PyD drives travel retail growth with Tous and Halloween launch through Avolta in Mexico
The launch covers 23 locations across Mexico City, Cancún, Guadalajara and Monterrey airports, with custom displays introduced at Cancún International to support the rollout.
Penhaligon’s marks Portraits milestone with Dubai Duty Free pop-up and Uber campaign
Penhaligon’s is celebrating ten years of Portraits with a Dubai Duty Free pop-up combining new fragrances, interactive discovery and an Uber campaign that engages travellers before they reach the airport.
From waiting time to wow time: L’Oréal Travel Retail outlines Destination Beauty vision in Cannes
L’Oréal Travel Retail’s ‘Destination Beauty’ showcase at TFWA Cannes brought together experiential retail, TREX products, personalised skincare consultations and AI-powered engagement to outline its mission of turning dwell time into wow time.
