Retail Promotions
Interview: Talking differentiation, creative campaigns and taking the long view at Changi Airport
Changi Airport Group Managing Director, Airside Concessions Hung Jean talks about the levers that entice shoppers to spend amid a period of economic uncertainty for many.
Interview: Jägermeister’s Tobias Witte and Stephanie Cleary on creating a next-generation brand experience
Following the launch of its landmark Frankfurt Airport dual-store concept, Mast-Jägermeister executives Tobias Witte and Stephanie Cleary reveal how consumer centricity, experiential retail and long-term brand building are shaping the company's vision for global travel retail.
Executive Retail Shops kicks World Cup campaign into action at Fort Lauderdale-Hollywood Airport
The World Cup-themed campaign runs to 19 July in partnership with key brands.
CDFG rings in summer with duo of Hainan offshore duty-free festivals
Through July and August, the Hainan International Offshore Duty Free and cdf Hainan Offshore Duty Free shopping festivals will see CDFG stores across the island feature market debut store openings, product launches and giveaway campaigns.
Nyetimber toasts Heathrow’s 80th anniversary with TREX gift box and Terminal 5 pop-up
Nyetimber has partnered with Heathrow to mark the airport’s 80th anniversary through an exclusive gift box launch and a dedicated Terminal 5 retail experience.
Images of the Day: ARI’s June ‘joylights’ celebrate retail creativity, culture and connection
Today’s images, courtesy of leading travel retailer ARI, offer a snapshot of a month filled with celebration, creativity and memorable passenger experiences across its global network, as the company brings its ‘Joy On Your Way’ brand expression to life through multifaceted campaigns.
Champagne Lanson shares the Wimbledon spirit with high-profile campaign in London and Dubai
Official Champagne supplier of the world’s oldest and most prestigious tennis tournament, Champagne Lanson has launched a high-profile campaign spotlighting its limited-edition, TREX Wimbledon expressions at key global airports.
Retail Media Impact puts integrated brand engagement in the spotlight at Frankfurt Airport
Recent and ongoing campaigns from Apple Pay, Jägermeister and Toblerone demonstrate how Retail Media Impact combines media, retail and experiential engagement to connect brands with travellers at every stage of the airport journey
Images of the Day: Lagardère turns up the heat with Absolut x Tabasco airport campaign
Today’s images showcase how Lagardère Travel Retail is spotlighting Absolut x Tabasco with a striking airport pop-up programme that combines immersive storytelling, sampling and engagement.
Walker’s Shortbread and Avolta serve Tennis Ball Shortbread Rounds in major London airport takeover
Tapping into the British tennis season, the family-owned Scottish shortbread brand and Avolta are rolling out limited-edition Tennis Ball Shortbread Rounds across World Duty Free at Heathrow and Gatwick airports.
Two destinations, one brand: Jägermeister unveils dual Frankfurt Airport pop-ups with Moodie Davitt makeover
Jägermeister is bringing its brand story to life at Frankfurt Airport Terminal 3 through a year-long dual activation that combines immersive experiences, exclusive products and digital engagement.
‘Layered by Nature. Defined by Craft’ – Silent Pool Gin unveils CGI campaign and Avolta promotion
For the first time, the brand has adopted high-resolution CGI as the foundation of its creative execution to bring the story of its 24 botanicals to life through immersive visual storytelling.
