Retail Promotions
Hidden in plain sight: Bacardi unveils Dewar’s speakeasy at Singapore Changi Airport with Lotte Duty Free
Dewar’s is bringing whisky discovery, cocktail culture and a touch of speakeasy intrigue to Singapore Changi Airport with an immersive Terminal 3 pop-up running until 16 September.
Rémy Cointreau and Avolta put Metaxa 12 Stars in the spotlight with immersive Greek airport campaign
The multi-touchpoint campaign blends refreshed packaging with tasting experiences and exclusive Club Avolta benefits to drive engagement across key Greek airports.
The Glen Grant brings Wanderlust Collection Asia Pacific campaign to a fitting finale at GDF Plaza
The Glen Grant’s 20sq m activation at the GDF Plaza in Haikou brought the travel retail-exclusive range to life through an immersive multi-sensory journey, guided tastings and a striking OOH media takeover.
Haribo brings destination-inspired storytelling to summer travel with channel-exclusive My CityTrip
Featuring its destination-inspired gummy range alongside immersive activations, the campaign invites travellers to explore Europe through a distinctive brand experience.
Mondelez WTR’s Toblerone ‘Ultimate Gift’ campaign raises over US$55,000 for local charities
The Toblerone ‘The Ultimate Gift’ campaign combines, luxury gifting, charitable impact and shopper engagement in a far-reaching campaign spanning 170 locations in global travel retail.
CNSC brings Nanjing’s cultural story to travel retail through Deji Art Museum collaboration
The travel retailer has partnered with Deji Art Museum to introduce two cultural IP collections at its Nanjing Lukou International Airport store, bringing locally inspired art and design to departing travellers.
Haikou Meilan International Airport transforms from transit hub to experiential space with summer campaign
Sino-Singapore (Hainan) Airport Commercial Management Co is harnessing a ‘first-store economy’ and ‘aviation + tourism’ strategy for a dynamic summer campaign at Haikou Meilan International Airport.
Elizabeth Arden serves up ‘Active Beauty’ campaign in Asia travel retail
The campaign taps into the beauty brand’s heritage of holistic beauty, combining wellness, movement and skincare to create more engaging consumer experiences across the region.
Mondelez WTR sharpens confectionery visibility across key Americas gateways
Mondelez WTR is stepping up investment across the Americas with permanent retail upgrades, destination-led Toblerone sense of place executions and shopper engagement initiatives spanning five key markets.
Unifree Duty Free brings summer energy to Istanbul Airport with seasonal activation
The seasonal campaign combines premium brand activations, live entertainment and immersive shopping experiences to engage travellers during the peak summer travel season.
‘Redefine Your Beauty’ – Heathrow and Avolta partner again in experiential promotional campaign
This year’s promotion follows the triumphant success of the inaugural Redefine Your Beauty campaign in 2025, billed as the largest joint beauty initiative in Heathrow Airport’s history.
The Macallan and EVERRICH Duty Free toast Harmony Collection finale with world-first launch
The partners are closing the chapter on The Harmony Collection with an exclusive release, immersive activation and tasting ritual centred on the Inspired by Toasted Coconut.
