Chabot Armagnac is looking to attract new consumers through a refreshed approach in travel retail which will highlight “unfamiliar” products.
The company said its new strategy is based on the knowledge that consumers, especially Millennials, are becoming “more adventurous” in their liquor purchases, and looking for niche and craft categories with authentic brand stories.
Chabot Armagnac President and Owner Kathleen Gentzbourger said: “This is even more pronounced within the travel retail environment, where customers are more open to trying new, unfamiliar, and different products. Chabot fits in this category with its portfolio of high-quality Armagnac.”
Chabot Armagnac aims to offer a “more distinctive and persuasive” offer in travel retail. It will highlight Chabot VSOP Gold and Chabot Prestige No 8, which contains vintages from 1938 to 1976, at the upcoming TFWA World Exhibition (Riviera Village, RB7).
A new gift box concept for Chabot Napoleon and Chabot XO will be available to international travellers towards the end of 2018.
“We also have stocks of older vintages enabling us to create bespoke expressions for retail clients,” Gentzbourger added.
Chabot Armagnc is supporting its offer with a new brand activation platform. “We want to engage and connect with travellers through an experience that not only makes Armagnac more approachable but which also defines Chabot as being in a class of its own,” Gentzbourger said.
“Chabot Armagnac has a strong and growing global footprint in travel retail. To build on this exciting opportunity we’re aiming to inspire and attract new consumers by making Chabot more accessible to everyone.”
Gentzbourger said Chabot Armagnac had ambitious plans in global travel retail and will have a “strong and compelling offer” to support and grow the Armagnac category.
