Champagne Lanson sparkles with travel-exclusive festive giftpacks

Champagne Lanson is marking the festive season with two travel retail-exclusive giftpacks for its Rosé and Black labels.

Lanson Twistpack, available from 29 November to 26 January at Zürich Airport, is a metallic cylindrical pack. It is lined with gold and features four rotational rings, allowing the giftpack to be repositioned.

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Pretty in pink: the Lanson Twistpack’s four rotational rings give the pack a different look each time they are moved

Each ring of the giftpack represents one of the House of Lanson’s codes – the stamp, the claim, the cross and the logo. The giftpack can be reused as a candle holder or as a base for another bottle.

A refreshed Ruban giftbox, for Lanson Black and Rosé, will be available at Paris Charles de Gaulle and Orly stores from 22 November until January. The Lanson claim features on the back of the pack and a bow decorates the front.

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Champagne Lanson Travel Retail Director Olivier de La Giraudiere commented: “The festive period is one of our busiest in terms of sales, so we always want to ensure that we launch something that is ideal for this vital gifting time.

“Both of these new giftpacks bring something fun to the travel retail channel; we are certain that they will attract our current fan base and also draw in some new customers.”

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