Champagne Lanson is launching its Le Vintage 2012 in celebration of the expression’s tenth anniversary this year at the TFWA World Exhibition (Blue Village, C8).
Champagne Lanson Head of Travel Retail Edouard De Boissieu said: “We are very excited to be bringing this exceptional Vintage 2012 to Cannes and look forward to hearing the retailers’ response.”
The company said its travel retail business in 2022 to date has been positive. De Boissieu said: “At Champagne Lanson we continue to be committed to global travel retail as a vital channel for our business and we are quite optimistic about the remainder of 2022.
“The last two years have been very difficult, but the Champagne category generally performed very well in 2021. In the UK, for example [one of Lanson’s top markets -Ed] consumers purchased an extra 2.3 million litres, or 260,721 nine-litre cases, last year, according to Nielsen figures compiled for The Grocer magazine. For Champagne Lanson this translated into more than +20% growth.
“As travel restrictions continue to ease, we expect to see similar rapid recovery for Champagne sales in GTR, where the category is currently over performing within the wines and spirits sector, as consumers want to celebrate after the difficult years. In this context of unexpected high demand, Champagne houses need to pay special attention to the product stock in order to deliver to all clients.
“We are aware that the rising cost of living may affect this strong performance but at the moment Lanson seems to be holding its own. We are delighted that the travel retail industry is seeing real recovery and expect a very positive week in Cannes.”