UAE. Chanel has partnered with Dubai Duty Free and JCDecaux for a striking Out of Home media campaign dedicated to Chance Eau Splendide at Dubai International Airport (DXB).
The animation, located just beyond the security area in Terminal 1 Concourse D, runs until 15 August.
The high-profile promotion features bold purple arches, highlighting the Chance Eau Splendide fragrance’s signature hue.
At the pop-ups, travellers can discover the new fragrance through scented dispensers. The open-access format encourages spontaneous exploration, enabling visitors to engage with the scent in their own time.
The sensory experience is complemented by a dedicated point-of-sale nearby, where beauty advisors provide personalised fragrance recommendations and introduce travellers to Chanel’s broader fragrance portfolio.
The animation is supported by OOH media showcasing the Chance Eau Splendide global campaign and starring Belgian singer-songwriter Angèle.
Created by in-house Perfumer Olivier Polge, Chance Eau Splendide is a fruity-floral composition that opens with a vibrant raspberry accord layered with crisp fruit, rose and violet.
At its heart is rose geranium – partly cultivated in Chanel’s fields in Grasse – adding a natural floral depth. The base features white musk and cedar, enriched by powdery iris.
The eau de parfum is housed in the signature round Chance flacon in a lilac hue. The colour introduces a new dimension to the existing palette of orange, green, pink and peach and is intended to evoke mystery and rebellious energy.
The Moodie Davitt Report was on location for the London launch of the Chanel Chance Eau Splendide fragrance. Click here for our full story. ✈
