Estée Lauder Travel Retail Asia-Pacific has announced a partnership with WanderJoy, the world’s first cross-border rewards programme by telecommunications companies in a landmark collaboration with Singtel. Estée Lauder becomes the platform’s strategic and exclusive beauty partner.
WanderJoy is operated by the Travel Alliance, a collective of eight mobile operators comprising Singtel, AIS, Taiwan Mobile, GOMO Philippines, KDDI, Telkomsel, Optus and HKT. Through this network, Estée Lauder will extend its reach across major travel hubs, connecting with consumers before, during and after travel.
As part of the collaboration, Estée Lauder will introduce exclusive Travel Beautifully experiences for eligible travellers from the eight participating WanderJoy markets.
These include curated Travel Beautifully Beauty Kits available with qualifying purchases at Estée Lauder counters in The Shilla Duty Free Central Stores at Singapore Changi Airport and selected Estée Lauder counters at Tokyo Narita and Haneda international airports.
In addition, travellers can access complimentary Estée At Your Service beauty experiences, featuring quick touch-ups and personalised skincare consultations.
Estée Lauder Travel Retail Asia-Pacific Vice President/General Manager Selina Thng commented, “Today’s travellers are seeking experiences that are personal, purposeful and premium. Our partnership with WanderJoy is the first-of-its-kind – blending prestige beauty with global connectivity.
“Through curated experiences, tailored rewards and exclusive beauty kits, we can bring Estée Lauder’s ‘Travel Beautifully’ experiences more meaningfully into their travel journey.”
As travel behaviours continue to evolve, Estée Lauder Travel Retail Asia-Pacific said it will continue to explore new opportunities to personalise experiences and elevate the traveller journey, reinforcing its ambition to help consumers ‘Travel Beautifully’ wherever they go. ✈
